Gary Vaynerchuk talks about a secret that he thinks is at the core of much of his success.
The 80/20 Business rule…..heck Life
Gary Vaynerchuk
Tags: 80 20 rule, 80/20, building brand, community, relationships




March 20th, 2008 at 9:13 pm
You inspire me Boss……
Awesome rule. Engraved on my brain cells.
March 20th, 2008 at 9:21 pm
We could take our straight talk to bloggers show on the road…oh, wait…we already do
You’re making me damn proud-and the moment you lose that authentic voice I beat you
…my upset pick Belmont just lost, I have to go cry now.
March 20th, 2008 at 9:32 pm
Awesome. I’m trying to get something new off of the ground as we speak and those three minutes of advice you just gave me have not only given me the knowledge, but the confidence to push on and make it happen! Thanks Gary.
March 20th, 2008 at 9:33 pm
Gary, thank you so much. You are truly an inspiration in my life. I can feel the sincerity and passion in your voice and it gives me goosebumps. Keep up the great work and I hope I have the pleasure to meet you someday.
March 20th, 2008 at 9:36 pm
You know what I love about this? With all the traffic on WLTV you could EASILY put this kind of stuff in a book and sell tons. Instead you’re giving it away - 80/20 at work. I love that. It’s definitely something I want to take to my site. High-five Gary. High-five.
March 20th, 2008 at 9:46 pm
BooYA! Great job paisan’. No one can argue with your logic nor your success! You eat your own dog food (what wine goes with Alpo by the way?) and we love that about you. I hope you don’t forget us little people once you go hollywood full time! Please remember the tweetple who helped you climb that mountain. We know you will.
Soon it’ll be time for team green to get very mean!
Pai
March 20th, 2008 at 10:43 pm
Gary, everything you say here is 100% true. If people just focused on giving instead of putting a price on everything, they’d be surprised how much the universe gives back. I know I was.
March 20th, 2008 at 10:54 pm
I enjoyed hearing about your “Golden Rule”. You obviously roll from the heart and are very passionate about what you do. It’s nice to see when there are a lot of people in today’s world who worry more about “Me First”.
Thanks Gary
March 20th, 2008 at 11:16 pm
Completely different take on the 80/20 rule. Love it. I’m a student of all the internet marketing techniques, but this resonates stronger with me. Just give it up and the rest will follow…
Live Awesome!
Kevin
March 20th, 2008 at 11:21 pm
Great ideas that do go beyond business because its all about building relationships, your relationship with the vayniacs for instance. Great advice for everyone!
March 20th, 2008 at 11:26 pm
words to live by my friend.
March 20th, 2008 at 11:28 pm
Hey Gary,
Excellent post. I wholeheartedly agree. I think you getting out there and doing these video blogs is one of the reasons I will finally get the courage to do videoblogging as well. Certain personalities work really well with videoblogging. Yours is definitely one of them. No wonder you are so popular!
I wrote a post recently called “How I Tripled My Blog’s Traffic In Two Months.” I think we have similar opinions, though I expanded on your points a bit by explaining a few ways I drove traffic to my blog. Here is the post — I’d love your opinion if you have a few minutes:
http://www.erica.biz/2008/how-i-tripled-my-blogs-traffic-in-two-months/
I have subscribed to your blog and will continue to read it. Thanks again for the great post!
-Erica
March 20th, 2008 at 11:55 pm
[...] interrupt the Daily Flip to bring you a video you have to watch. Gary Vaynerchuk, the Wine guy, talks a little business/life [...]
March 20th, 2008 at 11:56 pm
thank you for that, and for WLTV…
i hope you know it’s appreciated
oh and, GO GREEN!
March 20th, 2008 at 11:57 pm
absolutely believe you are hitting the mark with the 80/20, now how to get other sectors to start getting on board with this… relationships are the key, and can be strong and lift everyone up when they’re good, yet apathy is a killer! Wish we could bottle YOU and send special delivery to wake up those uninformed about how great things could be! Thanks, Gary!!!
March 21st, 2008 at 12:00 am
In relationships give 90 and take 10. I think that was Dale Evans and Roy Rogers said was the key to the success of their long lasting marriage.
March 21st, 2008 at 12:04 am
Dude, this is so right I’m going to listen to it 15 times on the way to see you tomorrow.
March 21st, 2008 at 12:11 am
Brilliant. Simple. Obvious. True.
Thanks Gary - you rock!
March 21st, 2008 at 12:14 am
GV you are Radool!
March 21st, 2008 at 12:15 am
Gary,
Absolutely stellar. What I loved most about this post was how it shattered my preconceived notion of what you would be talking about with 80/20.
I encountered an 80/20 rule not nearly as awesome (and I don’t mean 80’s ninja turtles awesome, I mean biblically awesome). It was, that the final 20% perceived work effort can be more challenging than the first 80, so you may as well launch prematurely and save the rest for version 2.
But then, to read your post about over-delivering on every occasion, [sighs]… Exactly what I need to hear. I feel like the status is getting ever more quo. It is refreshing to hear ya preach (even when to the choir).
Don’t go changin’
March 21st, 2008 at 12:15 am
Totally agree the 80/20 rule is how I attempt to do all in my life. Work, relationships, play the lot. The 80/20 rule is what is required to live a balanced and content life. It avoids sloth and prevents obsessiveness. Encourages independence without dependence. It enables joy without denying sadness.
It’s just keeping it all in perspective and balanced. Funny though is that it’s 80/20 not 50/50 but that’s what you end up with.
March 21st, 2008 at 12:20 am
Totally with you, GV. I feel like you’re giving ME 80%(at least), so tell me, what can I do for you?
March 21st, 2008 at 12:21 am
[...] The 80-20 Business Rule - Absolutely brilliant video/idea. (Hat tip: GeekMommy) You can leave a comment, or trackback from your own site. RSS 2.0 [...]
March 21st, 2008 at 12:23 am
Gary, how I wish we had a chance to talk at SXSW. We were closeby, but didn’t have the chance to officially meet & greet.
Anyway, I just wanted to tell you that this video was dead on, man. You really rocked it! THANK YOU for making the time I spent here extremely worth it.
March 21st, 2008 at 12:25 am
Great video, Gary. Very inspiring - straight to the point - exactly what people need to hear (especially myself)
Keep up the awesome work my friend.
March 21st, 2008 at 12:27 am
Some of the best advice I’ve heard in a long time. Thanks so much for sharing it.
March 21st, 2008 at 12:42 am
..first read about you in Time - enjoying Scoble’s love affair! You rock - I’m a fan.
March 21st, 2008 at 12:48 am
[...] The 80/20 Rule [...]
March 21st, 2008 at 12:52 am
Gary - your words about people spending time with you in your corner of the world .. humbling and good to be reminded. Thanks.
March 21st, 2008 at 1:03 am
[...] Reposted from: The 80/20 Business rule…..heck Life - my 2 minute take on life [...]
March 21st, 2008 at 1:07 am
This was an inspiring pick me up, after the long and trying week I have had. I’m the gal who was dealing with the being a tyrant in her community (saw/asked you at FOWA). Anyhoo, the community I was considering myself as a community manager of is going through a major shift change and it seems that my views as a CM were going down one path and another CM is going down a completely different path. We both have our own blogs, but we occasionally posted to a “team” community managers blog when we wanted to voice it as a consensus, or so I thought.
I have a lot of people who tell me I am their mentor and inspiration and that makes it all worth it. But this week, I resigned from the semantic name of community manager and said I no longer manage this space, I am an user advocate and a developer liaison. I removed myself from the blog because I feel that my street cred and my brand don’t need to be attached to something I no longer believe in. I believe in the people and that blog was not speaking to that when the other CM wrote on it using the term “WE”.
I do believe my blog is good enough to stand on its own as a brand. So I am going to continue advocacy from that platform. Since (semi-meeting) you, I feel like I am on a better path to just speaking about what I believe in for the users and what I can do for them. Its never been about me and your words tonight make me feel so much better.
March 21st, 2008 at 1:53 am
Dude, I’m not a fan of wine, but that was a class-act.
Best thing I’ve seen all week.
March 21st, 2008 at 1:54 am
Great video, Gary. You, more than a shitton of other people, truly understand what makes business greatness, because you realize that is isn’t always just the money side of the business that is important at any given time, but the real relationships you can build with the people you engage (which will *always* payoff more in the future).
I like watching these videos. You are one hell of a motivator.
Oh, and @verygreenteam FTW
March 21st, 2008 at 2:31 am
Gary V…you’re spot on. I think we all need to move beyond the idea that we can get before we give. Love the way you give and educate others to give without expectations. You’re absolutely right about building relationships especially with the web, because it can be very impersonal. Keep up the work and spread the enthusiasm. Much love!
March 21st, 2008 at 2:39 am
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March 21st, 2008 at 2:50 am
Excellent video, definitely something to be taken to heart with the medium we have today. So long have we been stuck in situations where we can’t respond, whether it be watching television or sitting in a classroom and now we have that opportunity to give back to the communities that we have long participated idly in. And I agree with ryptide, this is really the first video that I have seen featuring you (saw you guesting on Diggnation long time ago) and I’m very pumped to see what you have been up to and how you have accomplished so much.
Oh, but I’m not so very pumped to join the very green team… RedTeam for life! http://twitter.com/redteam
March 21st, 2008 at 3:20 am
You do things with such passion and with such a service mentality, more people need to be more like you.
March 21st, 2008 at 3:38 am
wow that was great!! 80/20 huh.. nice job gary…
March 21st, 2008 at 7:13 am
Great message - for business and most especially life. This was so refreshing. I’ll spread the word Gary - my ladies are all about these kinds of relationships. You’ve got a great site, but your message is precious in this day and age.
March 21st, 2008 at 7:18 am
passion.
validation.
is what life is for.
help the helpless.
empower the digitally poor.
and you’ll win.
Love ya gary. you rock.
http://www.vimeo.com/802493 - great chat at sxsw!
March 21st, 2008 at 8:06 am
Gary,
You are a RockStar! I want to be you when I grow up.
Keep this stuff coming.
March 21st, 2008 at 8:13 am
Yes. Great post.
Along the same lines, think about your biz decisions screened through the four absolutes: Honesty. Unselfishness. Love. Purity. With every ask action and decision, ask yourself, “Is it?”
Carry on!
March 21st, 2008 at 8:57 am
Gary,
This turned B-School 80/20 on its head. 80/20 B-School version also known as the power rule is the first 80% of the work gets done with 20% of the effort. The gist being, get the big ideas down, set up an outline and plan but don’t worry too much about every detail.
The other version of the 80/20 rule is that you can build a business to a certain point before it grows to be too large. 80% of sales and profits are made by 20% of the businesses out there.
I think your version is a much better philosophy than these rules especially if you are in a business of satisfying client demands, personal demands, etc. It is unnatural to put 80% of the effort into a partnership, marriage, business relationship, friendship or whatever. More often people put in 30% or 40% of the effort and expect the other side to pick up the slack which means there is a weak relationship. Taking personal responsibility to be the torch bearer in any relationship is a novel concept which I think will make each relationship better on the whole.
March 21st, 2008 at 9:20 am
Nice video, Calacanis liked it too.
“Fame will break your heart brother…
But creativity is passion, And it’s endless.
You look for fame, you’ll lose your soul. You look for creation, you’ll find it.”
March 21st, 2008 at 9:36 am
[...] trying to make it into a business (Wine Library TV guy Gary Vaynerchuk has a great video about that here). In any case, in the course of writing about that, Chartreuse mentioned a blog network/citizen [...]
March 21st, 2008 at 9:38 am
Hi Gary,
Yes. I get it. I live it.
Funny how hard it is to find those that will honestly give you even 20%, but when you do find them, you hold on to them like gold.
Actually hold on to the relationship, so you can share it with others.
I’ve got a list of companies that I recommend without hesitation because I know how they will treat their customers. You mentioned a few.
When I watch videos, I watch people. When I deal with companies, I deal with people.
Go @verygreenteam !
–Steve
March 21st, 2008 at 9:49 am
[...] video post from Gary Vaynerchuk, the founder of Wine Library TV, the site that won the second blog of the [...]
March 21st, 2008 at 10:14 am
Yes. along the same lines, my way to live life is ‘Karma is Boomerang’ in that what you put out there comes back to you.
And, doing what you believe in does pay off. I love producing Gardenfork and it really resonates with people. Even Gary watches.
eric.
March 21st, 2008 at 10:31 am
You hit the nail on the head. The ultimate foundation in any business is drive and passion. A good product can only sell itself when there’s that equal amount of give and take. Equal being 80/20. Great post, Gary!
March 21st, 2008 at 10:52 am
You’re already an outstanding example of this “give more than you take” philosophy, but it’s also great to hear it said out loud. I’ll be pointing people towards this 120 for sure.
March 21st, 2008 at 10:56 am
Beautifully said. I admire how you shoot from the heart. More like this, please.
March 21st, 2008 at 11:04 am
The 80/20 rule explained anew…good job.
March 21st, 2008 at 11:42 am
Gary - I don’t drink, but I still love everything you say. Thanks for a creative kick in the pants to start the day.
March 21st, 2008 at 11:51 am
You nailed it, bro.
It also turns out that people are happier when they are giving then receiving. So even if you don’t get everything you ever wanted, you still win in the end.
Peace.
March 21st, 2008 at 12:07 pm
Love the passion, Gary. 80/20, crazy to think the source, Pareto was born in the 1800’s and most of the world STILL doesn’t follow this. Admittedly, it takes effort; maybe that’s why it doesn’t spread. And that Kathy Sierra session at SXSW was one of the best of the weekend, bar none.
You, Scoble, Rose et al should come over the mountains to SONOMA and bag the Napa thang!
March 21st, 2008 at 12:44 pm
[...] blog is getting updated…so pardon my mess while I get things working. I watched this video (The 80/20 Business rule…..heck Life from Gary Vaynerchuk…sorry, video is not working ……and could not stop thinking about how some of the key points apply to brand engagement in the [...]
March 21st, 2008 at 2:34 pm
That Bottle in the middle looks like the Pelee Island Pinot Noir I have just decanted and am getting ready to review on cork’d
March 21st, 2008 at 4:41 pm
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March 21st, 2008 at 11:51 pm
I really enjoyed this one. Your message really reminds me of something I once read on a friend’s webpage:
“When in doubt, GIVE.”
When you give, you actually receive. That seems to be the heart of what you’ve said here, isn’t it?
Thanks for being a giver, Gary! Hah, Giver Gary.
March 22nd, 2008 at 8:53 am
Great advice, thank you. I love your passion.
March 22nd, 2008 at 12:20 pm
Dude! This is right on. As you say “give give give until your face falls off.”
March 22nd, 2008 at 3:01 pm
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March 23rd, 2008 at 10:33 am
Gary,
Spoken like the “real deal” that you are… this is another excellent insight into the way you roll… from the heart, without BS and without the focus on yourself and your biz.
After meeting you in Orlando (SP Live 08) and changing the focus of what I was about to do, I consider your approach daily. I’m adopting your 80/20 rule on the new “glide” slope. Chat later. Keep up the good work, @GaryVee!
Genuine words. (Rare these days, especially online where scamsters can prey upon some gullible and unsuspecting folks). I’m following you on Twitter. What’s up with @SantaGaryVee? How about a sneak peak, eh Gary? Thx.
Regards,
Cheri
http://AskGaryVee.TV
March 23rd, 2008 at 2:37 pm
Word. A rising tide lifts all boats. In business, you can’t worry about today, you gotta worry about 10 years down the road, and people will FLOCK to work with givers and straight shooters. Not because they are all that rad intrinsically, but because shockingly there are so few of them.
March 23rd, 2008 at 8:48 pm
Gary, thanks for this.
I’ve signed on more business in a three-month span of posting free tips on marketing, branding and fooding then I had in the 2.5 years I’d been in business before that, where I’d followed the advice of coaches who told me to hold back on info-sharing.
I can honestly say my biz is living proof that your theory works. I’m encouraged to keep the momentum going, at least “until I bleed out of my face…”
March 23rd, 2008 at 10:56 pm
another awesome post. 80/20 is so true. Time foe a t-shirt.
March 24th, 2008 at 12:01 am
I really don’t know what to say. I just stumbled across this post somehow and hung on to every word. I feel like I should say thank you for some reason.
I subscribed and I look forward to your next post Gary
March 24th, 2008 at 12:41 am
Hey Gary,
I’m a college student working hard and just enjoying life. I love your philosophy on life and every time I hear it on WLTV or read about on a blog it checks me back into reality. Thanks for everything!
March 24th, 2008 at 12:47 pm
Wow - You’ve just truly inspired me & my outlook on life. I’ll be adopting this in everything I do.
March 24th, 2008 at 1:12 pm
[...] One of my professors at St. Lawrence College speaks often about the “Three coms in Dot Com“, namely Community, Commerce and Communication. Gary Vaynerchuk follows a similar rule of thumb in his endeavours, but goes a step further with the “80/20 rule“. [...]
March 24th, 2008 at 9:07 pm
Wow.
I’d like to borrow you for 2 weeks while I get my coworking business off the ground. You are so inspirational. I see why I added you on Twitter and I will be ‘friending you up’ in several other places. I hope I can give back to you and the rest of this huge community as well as you just did for all of us.
Thank you
Lisa
March 24th, 2008 at 9:23 pm
[...] Jason Calacanis’ twitter feed (yes I am addicted to twitter now, see me here) when he praised this video of Gary [...]
March 24th, 2008 at 9:44 pm
[...] Jason Calacanis’ twitter feed (yes I am addicted to twitter now, see me here) when he praised this video of Gary [...]
March 24th, 2008 at 9:56 pm
Right back atcha, GV.
March 24th, 2008 at 10:41 pm
So will we ever get to see a “80/20″ t shirt on the website?
March 28th, 2008 at 3:56 pm
Just as an FYI - the 80 / 20 rule is also called the Pareto Principle and actually says that 80% of effects come from 20% of the causes…
Like 80% of your sales come from 20% of your clients
It was not mean to work in reverse (e.g. 80% of the causes, or as you put it work then net 20% of the effects) - that would be counterintuitive…
March 29th, 2008 at 2:41 pm
[...] 80/20 Rule, for example, is something that I’ve taken to heart. The whole notion of “bring it to [...]
March 29th, 2008 at 5:16 pm
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March 30th, 2008 at 7:06 pm
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March 31st, 2008 at 1:58 pm
I love the 80/20 rule. You are so on target with it. It is amazing how it’s the little things that make the biggest difference. This years resolution was to spend more time with the family. My kids grow up too fast and I HAVE to make the time during my life now.
Thank you for all you do.
April 6th, 2008 at 3:09 pm
Not to be pedantic about it, but the 80/20 rule states that 20% of effort results in 80% of output. It is not about adding 80 + 20 = 100. Why? Because the 20% is on one ledger, the 80% is on another.
For example, if I look at five things I have to do today, only one of those will be vital. If I concentrate on that one thing, I get back 4x from all the other four activities combined.
Now, the rest of what you had to say I agree with completely, and I am working hard to make it all work in my life and business.
(Incidentally, that’s the most important part, but everyone who knows me knows I’m a pain in the *ss.)
April 12th, 2008 at 7:33 pm
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April 14th, 2008 at 11:13 pm
[...] think this guy says it well. It’s about doing stuff you love and then, naturally, you will put your 100% [...]