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Web 2.0 Will Finally Allow Good to put a final nail in Bad.

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73 Responses to “Web 2.0 Will Finally Allow Good to put a final nail in Bad.”

  1. 4four1ones Says:

    solid as a rock. who are you? superman?

    4four1ones

  2. phil campbell Says:

    wow, it got taken down? - that sucks.

  3. Ryan A. Says:

    You are absolutely correct. I am at the age where I am looking into colleges to apply to this summer/fall. One thing that many other people my age do not realize is that many colleges do background checks on the internet. So for the 90% of highschoolers out there that use Facebook, watch out. Great advice!

  4. Wirelesspacket Says:

    This is great Gary.. Amazing..

  5. Jaime Says:

    “We’re sorry. This video is no longer available”
    Why is it not showing?

  6. Andrew Cornett Says:

    aww, yea youtube blows, checkout vimeo! http://www.vimeo.com

  7. Ryan Says:

    YouTube… more like BooTube. They cannot keep up with the awesome that is Gary.

  8. Coach Deb Says:

    Saw your “tribute” to YouTube
    WTH happened?
    Let me know if I can help
    with posting your video
    cuz your fans need their GaryVee Fix!

  9. KAllardNYC Says:

    YouTube does indeed suck. Nice qik with @JasonCalacanis today. Live digging with Mahalo.

  10. Ryan Cates Says:

    Aye brotha. No video.

  11. Brandon Eley Says:

    I am not able to access the video either.

  12. swirlingnotions Says:

    Didn’t I hear you say this on Saturday? ;-) It’s just as poignent this time around, although the scenery was better on Saturday at the Forths.

    I was trying to figure out how to contact you . . . e-mail, twitter, WLTV comment . . . so I’ll just leave my thanks here. I so enjoyed meeting the lot of you–what an incredible group of people you brought. My head is still spinning. You’ve all left me with a lot to think about–exciting, invigorating stuff–so thank you.

    Good luck with your new ventures, Gary. I hope our paths cross again soon.

    Cheers,
    Lia

  13. swirlingnotions Says:

    Oh Lord. So sorry for that emoticon.

  14. shervin Says:

    Looks good gary, nice layout.

  15. Charlie Says:

    I agree that good will put the bad to rest (for example: look at the way good people moderate Wikipedia for the best). I don’t like the direction of our privacy (assuming what you say is true and will come to pass).

  16. jgoode Says:

    LUUUhuV IT! I think you are right on… thank you for taking the time to say it out loud!

  17. Geoff Manning Says:

    Well said Gary. You have certainly hit the nail on the head. In addition, I think the technologies you mention really level the playing field where the little guy can really compete. This has been possible for a while now, but it is becoming so much easier to do so.

  18. Blantonious Says:

    Amen brother. You are your brand. We have to make sure its the brand we want to be.

  19. tagami Says:

    Gary, you nailed it.

    The old saying, “Character is what you do when no one is watching” can now be truncated to: “Character is what you do”, because, well, everyone is watching.

    With this new found x-ray vision into character, keep in mind that while both good and bad are exposed, bad can use our once private lives as leverage against us. Don’t forget about civil liberties!

  20. cgatesman Says:

    So true, Gary! Some people find all this kind of frightening. But at the same time, you have to consider that people have the choice of how much of themselves are exposed on such Web 2.0 technologies. If you want to play, you need to expose yourself to the rest of the world. Hopefully those that do, do choose to be themselves.

  21. Nuno Teixeira Says:

    Totally agree with you and I’m totally pumped that it’s happening when I am the age I am, doing what I do (I’m 30 working with the web).

    Makes me wonder what things will be like for the young teens today who were born WITH internet in place–imagine what they’ll be up to in another 15 years!?

    Crazy awesome… the world is going through some epic times indeed!

  22. Kevin Gianni Says:

    Love it. I used to think that the new media would invade, but now I like the idea. It doesn’t invade when the users that watch and communicate with you become the people that you want to be around. It’s really just a cool way to make a bunch of really cool friends in your specific niche.

    Live Awesome!
    Kevin

  23. AKDocmike Says:

    Bro, the world truly is ‘flat.’ Look at how companies are doing “background” checks on people by looking at their MySpace pages and how certain scandals are being revealed through avenues like Facebook and Flickr. Keep it coming GV.

  24. Joel Says:

    Funny, you seem very determined.

  25. jbradley Says:

    Excellent, I agree.

  26. the slackmistress Says:

    YES. People are always asking me what the difference is between my “real personality” and my “internet personality.” THEY ARE THE SAME THING. It’s why my Internet Friends are actually my Friends, and when I meet them in meatspace there’s no disconnect.

  27. srdill Says:

    Gary, now that you have thrown the gauntlet, you know some bozo is going to try to publicly document different personas, right? Smooth operator giving advice on business 2.0 on one channel (embedded YouTube), sketchy over-amped critic of slasher rock on another (podcasting from iTunes).

    But let’s hope they are a rarity; art for art’s sake, rather than abusing the unsuspecting, no?

    Nice use of 120.

    SRD

  28. ianchudson Says:

    Well said GV. You always seem to come up with some great things to say!

    Can’t wait to see what technology has to bring; there will be so much more and I think we’re all excited to experience it. Thanks for putting out your 120.

  29. Mari Says:

    I dunno Gary. I want this to be true. I really do. But pardon my cynicism. Those people putting out bad products and the fakers were with us in the old days, and they will be with us in the new. They just haven’t caught up yet to Web 2.0. I have no doubt that they will figure out a way to con us and bore us in a twitter, qik, and all things instantaneous world. Once the rabble get with it, we will be knee deep uninspired crap and the innovative people will be moving on to 3.0. Creative minds are just never satisfied.
    You’re right that goodness is smacking the face of badness in a web 2.0 world, but badness is going to find a way to get back up and throw a punch.

  30. ThroBack Says:

    broheim, remember when we collected baseball cards? no internet, no cells. good, easy times. the technology age has produced some fantastic, really positive results; but it’s also created a wealth of negativity. in my o-pin-i-on, as much as i rely on it to succeed in life and biz, i think as a race of people, we were better off without it.

  31. Mustang Winemaker Says:

    I think true brand personality has always been out there- it just took longer to discover-maybe part of your point. I am ‘old school’ too, but have grown up seeing technology move forward in leaps and bounds-who knew when I worked with a green screen with the main brain a mile away, having to drive there to load a tape, that anyone would be able to sit in their living rooms and talk and see each other live or access more info in 10 minutes than you could get after spending hours or days in a library. Now you do not have time not to be real!

  32. Mitchell Says:

    *high fives Gary!*

  33. Miloš Says:

    Too many places to try to keep your stories/lies straight. Way too many different avenues of self expression which will only allow honest, frank and sincere people to stay on top as the truth never changes. If you are being yourself you will portray that across any media outlet as it is you. Bottom line is stop being fake! Be yourself, it makes life so much easier.

    Once again, a very simple, but powerful and important concept from Gary Vaynerchuk. Much appreciated! :)

  34. till Says:

    Hey Gary

    interesting thought. I just don’t know if that’s true. I mean, yes technology follows you around but on the other hand people can exploit the same technology to make believe etc.. Your thoughts are maybe for a perfect well. :-)

    Also, next time, maybe upload your video to Vimeo? Nicer/cleaner website, also less buffering. YouTube’s too buffery. :( Had to a wait a long while until I could watch it.

    Cheers!

  35. Bobby B Says:

    Read my mind. Just think of when the next generation of kids come up. Will mom and dad be on their facebook? What to do with all those beer bonging photos? I guess not all info needs to be public.

  36. Tranquility Jones Says:

    Define Good. Define Bad. And then… define the parameters in which good and bad color any given thing in a boundary-less world. Sometimes easy to do, sometimes very hard. (i.e. some people think Bush is a good president, I don’t… and there is good or bad on both ends of that equation.) A lot of people would describe the personal privacy technology is shrinking for us as flat out bad. A lot of us want a space in our lives that only belongs to us and the people we are close to. Celebrities are a perfect example… they have a public persona that they whip out for cameras and interviews, and when they finally push the last journalist out the door, they can relax without having the pressure of the ‘personal brand’ they’ve created. Of course if they don’t know ‘who they are’ behind closed doors, that’s a whole other dysfunctional enchilada… but hey… we all have problems :) And some of us have a different person we need to be professionally vs. personally because each situation requires us to be something different. –Not always, and not good or bad, it just happens to be that way sometimes.

    I am a writer, making a transition from one creative field to an entirely different format of creativity. It’s a reinvention. Will I adopt my ‘new persona’ and the form it takes, then throw out the old? To be determined as the experiment progresses. Artist life is a lot different from retail life… it’s a fluid, ever changing thing… as opposed to maintaining a consistency your clientele wants and expects because you’ve worked so hard to build something personal and familiar to them. In either case though, yes, you must be true to who you are–whether it’s an expression of creativity or business. (SantaGV is a nice little offshoot of GV by the way, and fits nicely into this discussion… still you, the heart intact.) As you may find with the part of your business that ‘entertains’ though, Gary… sometimes reinvention is necessary to keep things fresh and exciting to both you and your audience… (i.e. Madonna)… and keeping a piece of yourself that is just for you and your family may become quite important. The world has become like a giant extended family in many ways, and that’s a good thing… as people in ‘other countries’ where personal voice is limited are starting to shout and exchange information that is literally liberating thousands++++. But as privacy shrinks, having a unique piece of the world that is just for you is pretty damn good.

    It doesn’t mean your different ‘personalities’ make you a heartless prick… it’s just that navigating modern times while trying to keep some personal space has gotten challenging! And as your every movement gets tracked, you’ll start to value those times and places where you can still run naked!

  37. Dale Cruse Says:

    Gary, are you sitting on the crapper while filming this video?

  38. Nancy Nally (ScrapNancy) Says:

    I wish what you said were true! Unfortunately, I have seen in the scrapbook industry the use of new media to ruin good people as well as to out bad people. People can spread information and misinformation on the net like wildfire and many people have a hard time telling the two apart.

    For the perfect example, see http://scrapsmack.blogspot.com/ This site - particularly the commenters on it - has driven plenty of people out of the scrapbook industry by cruelly attacking their looks, their children, their parenting skills and even the way they grieve loved ones.

    People who know how to “game” the media system can use it for both good and evil…it’s always going to be that way.

  39. Jim Says:

    I hope your right! People should live “honest” lives, not hidden ones.

    Jim

  40. Rayan Says:

    I was just thinking about how the web has created transparency in business today. It’s not about “being on” 24/7, people just need to honestly be good people or get out. Love these episodes. I wanted to say thanks for answering my question that I emailed you. I know you’re busy so I’m trying to cut down on your email but seriously thanks for the advice.

  41. Brandon Eley Says:

    Wow, great video! Glad you got the link fixed. One more reason why I’m a Vayniac!

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  44. Diana LeRoi-Schmidt Says:

    I think this new “era” we’re entering is still finding it’s barriers.

    At the same time, I’m so excited to see this movement come into being. My first “official” web design job was for a dot com, we were pretty transparent there, to the point where most of us knew the business model had no chance of success.

    My second web design job was working at a major furniture corporate headquarters for 5.5 years in the Advertising dept. By the time I left I hated advertising. I saw how manipulative and shady the marketing campaigns were. Consumers who wrote in truly believed their lives were not complete and they were not worth anything with out this brand of furniture in their homes. The opposite of transparent is opaque, this company would be a very opaque. I knew a lot of the real reasons behind decisions that were put off to the media as good for the company while keeping the customer deceived they were still getting a product that was up to the advertising promotions.

    What shocked me most was conversations I’d have with co-workers about the deceptions and how if you really thought about it, it was wrong. They’d defend it up and down, or blame it on the consumer being stupid.

    I really believe what you said is correct, happening already and going forward, there will be more pressure on companies to be transparent and be honest with their consumers. You can’t build trust on deception and greed.

    Companies forget how forgiving consumers can be when your honest with them.

  45. Kristen Forbriger Says:

    I’m so thankful that Twitter led me to you, Gary. Honesty, isn’t that what web 2.0 is all about?

    Guess this means we don’t get to have multiple personalities (or brands) anymore.

    Good, bad or somewhere in between, we have to pick one person, decide who we want to be — online and off — and stick to it.

    Our words are indefinitely available for the world to see… and hold us to them. A little scary, but I like your stance better. It’s a good thing!

  46. Smith MBA Says:

    Act as if….

    I know from Boiler Room and it is cheesy but it is true. Act as if everything you do will be on the front page of the paper tomorrow. Warren Buffet has said it and it could not be more true.

    Spitzer
    Jimmy Cayne
    Kwame Kilpatrick

    It is the omnipresence of media, not just digital media, that is shining the light on so much and you have to deal with your past and not hide it.

    There are repercussions so think before you act. Bullsey again Gary but I think Godin has been pushing this idea for a while.

  47. Brad Warren Says:

    Wow! Right on man! I just recently discovered you thanks to the wonders of twitter, and had to respond to this and say thanks for the insightful post. I couldn’t agree more and am excited to see how this all unfolds.

  48. E Says:

    Okay. Saw the title and thought I knew where you were going with this, and then you went somewhere else entirely.

  49. Joe Says:

    So true. Think about this when going on spring break - eh?

  50. jim louderback Says:

    I think you were saying that directly to Elliot Spitzer.

    Agree 100%. Nicely done.

    jim

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  52. michael lambie Says:

    great post gary. it’s certainly true. multiple personalities are going to be harder to maintain, not to mention a degree of anonymity. everyone is part of the media to some extent.

  53. Pete Moring Says:

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    YEP! You definitely hit the nail on the head.

    Someone actually using the technology for GOOD??

    Can’t wait to pass this one around.

    Respect!

    Pete.

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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  58. Henri Says:

    You make a good point, but that’s only if you are across all these mediums. most people are just on myspace or facebook, but not on twitter and the rest. Also if they that any of these networks have an adverse affect on how to they want to live their lives, they can always get off. So I don’t think it’s as clear cut as you put it. And unless you are trying to group these mediums, you have still have a separate identity on each of these networks without linking them to each other.

  59. 4four1ones Says:

    Yep its official - Gary is Superman! I knew it, I knew it….
    Awesome stuff Gary, keep preaching the good stuff.

    They are currently redefining the daily nutritional pyramid - get your proteins, fruits, vegetables and several hearty servings of Gary Vaynerchuk.

    Thank you for all that you do Gary.

    See Ya Soon,
    4four1ones

  60. sepideh Says:

    I think you are totally right about good vs. bad and transparency and being one person all the time, and I think that is all great. And I think you are right about figuring out who you are and being deliberate. But I think the figuring out who you are is something that changes over time - it’s an evolution - and sometimes the Internet makes that harder.

  61. Stephanie Quilao Says:

    Found you Gary through Twitter today. Thanks for making this video. I’m one of those good types who has been feeling a bit despondent lately because of all the as you call it “bad” online. I’m a Pro blogger and so I’m online 8-12hrs 5-6days/week, and I have had to learn to filter what I read because I found it can really get to me if I don’t.

    Anyway, just wanted to let you know, your video was a great reminder that I REALLY needed to hear today. You inspired me. The angels must have sent me here…lol…keep up the inspiring work!

  62. dmccarthy Says:

    Very well said!

  63. Eric Susch Says:

    Yes, yes, yes, yes, yes! There are no more secrets. I came to this realization about 6 months ago. I decided to start using my real name online for everything. No more user-names. I changed my blog, everything. Why not? If someone wants to find out who you are it’s easy. Just Google.

  64. Gianna Borgnine Says:

    You are 100% spot on. “Everyone is now the media.” Great insight!

    Have you seen this? -http://www.calebbooker.com/blog/2008/03/26/the-horror-of-good-guys-winning

    This guy has got it all wrong. He completely missed the message. I would say, one of the reasons everyone loves you (besides your wealth of knowledge) is because you are who you are. You are real. He says being transparent requires you to “clamp down on your creativity, restrict your passion, and censor your thoughts.” I would agrue that you do the exact opposite of that and THAT is why you are trusted and followed.

    Any additional thoughts?

  65. Clintus McGintus Says:

    [viddler_video=1c5a0fb8]

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  67. Chuck Olsen Says:

    That is so amazingly spot-on, and I’ve never heard anyone put it quite like that. Brilliant.

    Gary, if you have a chance check out the documentary I made about blogs - I think you might dig it: Blogumentary

  68. ilan Says:

    dropping so many web services will ought to share those links in the text description…
    let us follow as right.

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  70. Bryan Thatcher Says:

    Awesome message. As one of those “over 40″ guys, all of my peers think I’m nuts doing what I am doing. I say otherwise, they don’t get it…
    I reblogged it on my blog.

  71. Bill C. Says:

    Excellent points. Transparency makes for excellent checks & balances. :)

  72. pjk Says:

    Great point about the Great Equalizer. I discovered I had a few distinct personalities floating about on the interwebs unnecessarily and have since discontinued or corralled them under one umbrella. They are all part of the same whole.

  73. newmedia3d Says:

    I agree with you about how media is changing. But consider one thing. Not everyone wants to live the Truman Show. Some people value their privacy. I struggle with the idea of being myself versus being controversial. What are your thoughts on avoiding controversy?? Or do you think it’s necessary to put personal opinions out there?

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