On this “Opening Day 2008″ I find it funny that baseball doesn’t do more to expliot the Fantasy baseball oppertunities it has. I think this chat has some good insight on what you can do that Baseball hasn’t.
“Lets Play 2″ The secondary market for your brand
Tags: "fantasy baseball", "gary vaynerchuk", "secondary market", baseball, garyvee, my120, sports
March 31st, 2008 at 1:32 pm
Looking forward to watching this later.
Yes, I saw the last 6 (last week).
You had a great week, here and on WLTV.
Hope you continue feeling it/find the time.
March 31st, 2008 at 1:32 pm
Brilliant, Gary!
Man, you’re really going to get me back to blogging one of these days…
I like your comments about it being a “recession proof mechanism”. That really makes a lot of sense, and may become more and more of a factor for people with the way our economy goes. I’d like to see you elaborate on that in the future. I think there is more that can be said about that. Web 2.0 replacing the traditional resume/CV…
March 31st, 2008 at 1:34 pm
Secondary markets, good to think about. But are people watching baseball because of fantasy leagues? Dunno. So why are people in fantasy leagues? Because of the sport? Hmm. Chicken/egg. I personally think there’s something deeper going on here that is really what you want to tap into, not just as a cool guy with value to add to the marketplace, but as a human on this chunk of rock spinning around in space.
March 31st, 2008 at 1:35 pm
So true, you have to be everywhere in order to get somewhere.
March 31st, 2008 at 1:36 pm
Really good video and some really valid and important points, especially on brand equity.
Love it!
March 31st, 2008 at 1:41 pm
Never underestimate the power of unexpected brand awareness. Often we avoid certain markets as we can’t see the clear connection and benefit which is a totally wrong approach. People in that particular market might have a need that our company can fill without us even realizing it.
Don’t get me wrong there are some markets in which you probably shouldn’t advertise, but they are limited to particular “industries.”
Overall, getting as much exposure as possible is generally a good thing.
March 31st, 2008 at 1:43 pm
Great insight today. Attending SXSW this year hammered home the importance of exactly what you’re talking about. There’s a network out there that’s untapped by most people, like the safety net to cushion a potential downtime.
As for the NFL, they nailed the fantasy thing perfectly. This past Christmas, it was a main topic of conversation with cousins whom I’d never guess had interest in football. I mean, how else can you get good ratings for a Cardinals vs 49ers game unless you had fantasy teams?
Well done, Gary.
March 31st, 2008 at 1:52 pm
Amen! And everybody laughed at me going onto every social network and site that is upcoming… search Google for Chuck Reynolds right now. I own it now, 4 months ago - not so much.
Well said Gary - thx for spreadin the news!
Cheers
March 31st, 2008 at 2:13 pm
Great insights Gary - you’ve encouraged me to think about things differently and have inspired me to build my personal brand. Thanks!
March 31st, 2008 at 2:27 pm
[viddler_video=142270b9]
March 31st, 2008 at 2:40 pm
I’ve been trying to convince people of this for a long time. It’s all about getting people to associate you with the things you want them to and putting your name out there. It doesn’t matter how great you think you are, it all comes down to public perception.
March 31st, 2008 at 2:55 pm
so so true. i love the Q: “which social networks should i be in now?” A: “all of them dummy!”
lol right on.
March 31st, 2008 at 3:20 pm
I do not know anyone except for you that is a serious fantasy baseball player- I am not a fan of fantasy sports period- I have done WLtv forum fantasy baseball(and co champ- I might add)with all of 1 move made for the year.
I will not watch a Giants game with a fantasy football player person thing- it makes me sick when they root for other players on other teams.
BTW! the 29th rocked!
March 31st, 2008 at 3:50 pm
Gary, it’s always been true in business that ‘your reputation precedes you.’ Today you call it ‘personal brand,’ but it’s the same concept. The twist is, the internet has made it possible to virally distribute your reputation around the world. Also, the potential for personalization makes it more difficult to get away with being rude or cheating in one-off transactions where you never expect to see the other person again. Now, all that stuff sticks with you. So one side of things is obviously self-promotion, and you’re dealing with that on this blog. The other side is how you respond to and deal with other people trying to do the same thing. Every transaction has to be handled with care now. Should I friend someone or not? Should I “favorite” them or not? Should I link them here, or there? Should everything be open, or is there still value in certain walled gardens? If you have thoughts on the other side of Let’s Play 2, I’d be curious to hear them.
March 31st, 2008 at 4:45 pm
I totally agree, Gary.
I am a CSW, but direct the local Gourmet Food meetup. Wine and Food go together, so gourmet food lovers are open to advice about wine pairing.
Also, Meetup is a HUGE opportunity for business owners who aren’t as large as WL to form a community around their products. You have enough fans to populate a message board just from the show going viral.
How can a bricks and mortar small town small business find and interact with customers?
Open a Meetup group and offer customers your knowledge for free.
I can’t believe more businesses aren’t taking advantage of Meetup to provide opportunity engage their customers.
Kathleen Lisson
March 31st, 2008 at 5:31 pm
Gary, you absolutely *killed* this post. So much for coming back slow on Monday…excellent stuff! A fantasy basketball guy, this message really hits home. I makes sure to market my product to the NBA fantasy leaguers just as much as I do to the regular NBA fans (and there aren’t very many of them — as you said *everyone* plays fantasy).
Thanks for the great posts. I can’t wait for the next!
By the way, are you a Celtics, Nets, or Knicks fan…or Wizards, or Sixers? =)
March 31st, 2008 at 6:06 pm
I love your business lessons they are awesome!@!!
March 31st, 2008 at 7:12 pm
Oh yes. Well said Gary. It’s also worth noting that it took the NFL many years to embrace fantasy football (like 8 or 9) and rotisserie baseball’s been around even longer.
Point being that it’s not too late to get connected online. Go now. Right now. Go!
March 31st, 2008 at 7:47 pm
Are you suggesting fantasy wine cellar?
March 31st, 2008 at 9:43 pm
Great ideas! Thanks for the motivation!
March 31st, 2008 at 10:12 pm
Gary is an idea machine. If you are awesome and nobody knows, does it matter? You can only sell something if they know you exist.
I questions the secondary markets idea. It could lead to a lack of focus but I am all over the place anyway so maybe not a bad idea.
April 1st, 2008 at 1:15 am
Interesting, however, I don’t follow baseball, football, or any of the mainstream sports. But hey, I do drink coke.
April 1st, 2008 at 11:02 am
So true about the Social Networks. But do your research before you just waste time importing the same info over and over again. If the market is right, go for it. Also remember to spread the same message over all the networks, this includes photos, links, marketing material and overall feel/layout and message. Brand yourself baby, its one big marketing campaign and its starring you, your ideas and your expertise, whatever that may be!
April 1st, 2008 at 4:21 pm
He’s not trying to say people ‘watch’ certain sports because of fantasy teams. He is saying people ‘follow them more closely’ because of fantasy teams. For Gary, he knows more baseball players than other sports because he plays fantasy baseball. It is an under appreciated way to market players, which then he links to personal marketing and goes on from there. It’s a great point.
Great video again Gary, keep ‘em coming!
April 1st, 2008 at 9:35 pm
GV
good show man
i love the fantasy reference
you guys need 2 start a mixed league
i will kill all of you guys lol just kidding gary
you r guna win at least 1 league
but shhhh dont tell my dad lol
April 1st, 2008 at 11:07 pm
Gary,
Awesome video.
Only comment is on how destroying a brand is harder than building one. Yeah, in some cases this is true, but a prime example otherwise is AOL. They we’re huge in the 90’s, but their bad service all-around ruined their brand.
April 2nd, 2008 at 4:42 pm
Love the thoughts on this video. Watched with my 10-year old son. He gets it.
He also asked me to forward the link to his English teacher. Evidently, he found strength in knowing others get off topic too. LOL!
April 8th, 2008 at 11:40 pm
Wedding registry–good idea! it’s still a small space, and when I axed you to put it together for me and my wedding last year, you tried, but di’nt have the infrastructure. It’s a great niche though, I agree–I wound up setting up my own list online through my own website, and having people call in to my local wine store (they’re boutique, and have great taste).
April 15th, 2008 at 6:41 am
[...] with anyone offline; just transpose the way in which you communicate to an offline alternative. Gary Vaynerchuk then recorded a video advising us to look at the potential in secondary markets for our [...]
April 27th, 2008 at 11:27 pm
I think the wedding wine recommendation business would be a great idea. WL could do something where they sell engaged couples a mixed case or half-case of wines that are generally agreeable to a wide range of wedding guests so that the couple could try them out first an pick their favorites. Throw in free shipping with an order of two cases or more and I think that would work for everyone.
If you really wanted to kill it you could even offer to accept returns of unopened bottles (or maybe just unopened half-cases). It seems very hard to judge just how much people are going to drink and a lot of times wine that’s in budget and a crowd pleaser is not something where a new couple wants to end up having two extra cases lying around. One selling point that some caterers have is that they charge per bottle opened rather than making you guess how much wine is going to be consumed.