In Todays USA TODAY there was a big article about shows on the NET doing there thing and as we go through the half way point of 2008 it still blows my mind that peeps have not seen this GOLD RUSH we are going through, whatya waiting for?
The Personal Brand Gold Rush is going on, where are you?
Gary Vaynerchuk
Tags: "gold rush", "usa today", brand, garyvee, goldrush, personal brand, vaynerchuck, vaynerchuk


July 1st, 2008 at 1:04 am
Absolutely!
July 1st, 2008 at 1:10 am
Good ish, Gary… Straight and to the point — nothing like your other videos
I’ll be spreading the word, boss. You work on closing those 300+ IM windows (haha!).
July 1st, 2008 at 1:25 am
Great stuff! Thanks for the important reminder.
July 1st, 2008 at 1:29 am
Thanks for the encouragement Gary! I’ll get started on my videos now.
July 1st, 2008 at 1:36 am
All I have to say is ‘wow!’ Too often, the Internets gets billed as an infinite space with zero barriers to entry. I agree, the pieces to your particular niche’s pie are finite. Go claim what’s left!
July 1st, 2008 at 7:31 am
My brother, I respectfully disagree that this is a limited commodity like gold was in California back in the day. There was physically a finite amount of gold available then, but there is endless opportunity today for personal branding. In this case, there’s always room at the top.
July 1st, 2008 at 10:05 am
I certainly agree. While you could argue that there is endless opportunity in personal branding, getting in NOW is of utmost importance. Not because you won’t be able to have an impact in the future, but because it gets more and more difficult to stand out from the crowd as more people get involved. To take a quote from a recent Disney movie… “once everyone is a superhero, no one will be a superhero.” It has some merit. What will you do to stand out NOW?
I’ve been working hard for 3 1/2 years. Every day, 1100+ podcasts, and I’m just now seeing the fruits start to bud with business contacts coming in. And that’s with the easiest thing to find on the internet. Weather. But time is short, and I’m already starting to fight the uphill battle as I haven’t been as fast on the upswing as I should be.
As Gary said… do it now. Don’t wait.
July 1st, 2008 at 10:07 am
haha… fester is totally the wrong word!
July 1st, 2008 at 11:20 am
I would love a daily 5 minute fake sportscenter. Ugh.
Just too expensive… and no revenue for now.
July 1st, 2008 at 3:39 pm
Loving that you’ll be here in PDX to talk about all of this tonight!
July 1st, 2008 at 4:07 pm
It’s fitting that i find this on the day I actually put some effort into getting my blog up and running. I have put this off for far too long, and I hate being a “creeper” on the internet just absorbing information and doing absolutely nothing with it. I’m sick of it, and it stops today. Thank you Gary.
July 1st, 2008 at 4:43 pm
Gary, I have to say I love your personal brand! If I had even 1/2 as much of your enthusiasm…
July 1st, 2008 at 4:52 pm
Very tru Gary! I thought of branding my web site as my consulting company name RMK Digital but instead went for “The Life of DJ Ksar”. Having a voice on your web site or blog builds trust and honesty with your community.
July 1st, 2008 at 5:08 pm
Word up. I think a lot of it has to do with fear and money, or lack thereof. You are right of course.
Alf season II was the best season ever, lol.
July 1st, 2008 at 5:45 pm
So say you want a personal brand, but suck at public speaking. Then what?
July 1st, 2008 at 6:05 pm
Paul Ocal, watch the previous movie…
July 1st, 2008 at 6:29 pm
I’m DOING IT! Great video, so glad to find ya.
July 1st, 2008 at 9:52 pm
Strike while the iron is hot…well said, it is important to get whatever you can today instead of tomorrow and you are a living example of that…seize the day!
On the other hand, I think that no one can take your personal brand away from you as that’s who you are. Identity theft could be a problem, but that’s only a masked portrayal of yourself, not real you.
Have a great day people!
July 1st, 2008 at 11:28 pm
[...] branding, niche, leadership Added 01 Jul 08 from garyvaynerchuk.com Flag as inappropriate or broken [...]
July 2nd, 2008 at 7:07 am
wohohohoho, very very great video, thx for the encouragement
July 2nd, 2008 at 10:44 am
why can’t I grab the embed code for these videos?!!!!!
July 2nd, 2008 at 5:42 pm
Alf Season 2!!! That’s the quote of the day Gary. Love it — forwarded this onto a lot of my friends who CAN and SHOULD have more of a presence online but are still scared to jump in. Not sure why….
July 2nd, 2008 at 5:50 pm
New to Wine Library and now I am HOOKED! I don’t even drink wine!
Can you discuss some of the tools you use to produce your blog? to help out a newbie?
Like - type of video camera, stored on viddler?, WordPress?, how much customizing is done on the site, etc.
July 2nd, 2008 at 6:58 pm
[...] the-personal-brand-gold-rush-is-going-on-where-are-you/ [...]
July 2nd, 2008 at 7:28 pm
Hey Gary interesting video. All sorts of discussion topics from it.
Cheers
July 2nd, 2008 at 7:47 pm
This is great stuff, Gary.
Everybody is an expert at something - now is the time to make the most of it.
The Internet gives us all a publicity platform our grandparent’s never would have dreamed of.
Thanks for sharing your enthusiasm!
July 2nd, 2008 at 10:07 pm
Gary, I started up my website, because of my passion for wine, but I am stuck between work and the world. I work for a distributor, so every time I say something bad about one of our wines, I get lectured about, I don’t take it down, but I still get lectured. I’m just trying to find my voice and you are always encouraging… thanks.
Joe
July 2nd, 2008 at 11:35 pm
gary, thanks for constantly bringing the thunder. i saw you at w + k last night in portland. you were truly inspiring! i love the good word that you’re spreading and we all appreciate just how hard you work behind the scenes… the ‘not so sexy’ part of the world of entrepreneurs. can’t wait until you’re in portland again!
July 3rd, 2008 at 12:17 am
there are 90,000 tech shows. There’s one wine show.
There are no house fixer upper shows.
There are few cooking shows.
Total open field.
July 3rd, 2008 at 8:20 am
Gary,
Does it have to be video? What about internet radio??? Thoughts??
July 4th, 2008 at 12:57 am
Something still gets to me though. I haven’t gone through every single video on wine library TV so this may be completely redundant but here goes. I’ve noticed that many sites, including Wine Spectator don’t mention wines from a certain country: Georgia. I know for a fact that they produce several wines with grapes indigenous to the region. One type in particular is called Kvanchkara. Is there a reason Georgia isn’t on the list at these sites, and perhaps even Wine Library tastings?
July 4th, 2008 at 2:33 pm
[...] grosses around $50million a year. He understands viral, word-of-mouth marketing. He understands personal branding. AT the beginning of his presentation Tuesday night, he said, “I do this because my family [...]
July 5th, 2008 at 1:55 am
Gary!
I’ve been watching your vids for a few months now and love them.
I wanted to ask a favor (we can take this into private email if you want).
I play in a band called ThunderPants here in Houston and I would LOVE it if you could find some way to send us 5 of the “Bringing the Thunder” wristbands. If you can, I’ll make sure to get photos (or at least some decent video footage) of us rocking the shit out of things with your kickass wristbands. We could even find some hardcore WWF figurines to put on stage, though I’m not sure how well they’d hold up to the power of rock that is ThunderPants.
We are a rock coverband, but if you want I’m sure we could find someway to record a special clip for your show. Or I could just scream AHHHHHHHHHHHHHHGHHH OAK MONSTER into the mic during one of our recorded gigs and send that. I dunno.
I love what you do and I’d love to get my hands on a bunch of those Bringing the Thunder wristbands if possible. I’ll pay shipping or whatever you need. Please let me know.
-Kyle
I bring the thunder with my guitar.
July 5th, 2008 at 12:44 pm
Gary,
You are a true visionary. We all need to “step up” and take the FIRST spot in our niche. I’m working on it, but it takes a little time.
One question. How often do you think we should launch a new video on our blogs?
Thanks,
Mike
July 5th, 2008 at 1:13 pm
Gary, you inspire and motivate me. I think its like only 10% of what we hear that we actually retain but your enthusiasm and passion causes me to comprehend much much more than 10%!
July 5th, 2008 at 4:55 pm
Gary,
Your show is amazing and it has done wonders. I may only be 19 but my parents are always asking me for a good wine choice now because i watch your show and they know that some how I know my wines.
P.S. Dont worry I dont drink it with them.
July 6th, 2008 at 12:34 pm
Gary, Nice job on CNN’s Open House. What was the specific Douro wine from Portugal that you were heralding for $10? I failed to write it down and it’s not in the transcript. Thanks.
Tom
July 6th, 2008 at 2:22 pm
Hey Gary, great post man. I hope we connect again soon, 200 books arrived to the AW office, and we are in operation liquidate Gary’s books. Im working on my personal brand beyond AW, check out SpitWine.com
July 7th, 2008 at 10:35 am
Dear Gary,
One of our customers told us about you. He likes our wine and wanted to see it on your program. Check out our website.
Would you like to see pictures if our winery & vineyards?
How would you like a trip to Colorado? The Colorado Wine Industry Development Board provides media tours to Colorado wineries approx. twice a year. Contact Doug Caskey at dcaskey@coloradowine.com or 720-304-3406.
Contact either one of us with questions.
Diana
Cottonwood Cellars & Vineyards
July 7th, 2008 at 4:29 pm
Gary:
I swear you could sell air conditioners to eskimos. The passion you bring to whatever you do is enspiring. So much so that in the past little while since I watched your video that related that your community begins with one person inspired me to start my blog in my niche. I’m also looking to branch out into other areas of interest, perhaps video too. Thanks for the push and keep up the good work.
Zendad
http://www.zendad.net
July 7th, 2008 at 10:53 pm
Straight to the point……made complete sense!
rgds
muvar
July 8th, 2008 at 11:09 am
Gary,
A friend sent us your video which had me pumping my middle-aged fist which then led to some upper arm extra flesh wiggling underneath, but no matter! WE’RE JAZZED!!
I am doing just what you prescribe…even stopping midlifers in the street to spread our word! Thanks for your enthusiasm!
The Midlife Gals ™
KK and SalGal
Check out our site…talk about a niche (78 million and 60 million of us are ONLINE)
July 8th, 2008 at 9:34 pm
We’re getting ready to launch SmibsTV next week - It’ll be the internet’s most passionate show about helping small businesses Grow Smart
Meanwhile follow me at http://twitter.com/peterurban and stay tuned
July 9th, 2008 at 11:40 pm
Gary… Alf 2? brilliant…. in any case, message right on target, where are all these “marketing geniuses” ???? why are they not jumping on this ???? are these people dead? or maybe, just maybe they are still living back in 2007…
best,
RR
July 10th, 2008 at 1:02 am
Gary
You Rock! It makes me happy hear you speak out.U are so real .Hope to see you in SF
CHEERS
Cabowineclub
TC
July 10th, 2008 at 5:30 pm
wekl gary everyone…including you..is down with the jews!!
http://www.koshadillz.blogspot.com
http://www.everyoneisjewish.blogspot.com
July 10th, 2008 at 8:28 pm
I agree wholeheartedly on this one, Gary. Inner Revolution’s founder Nick Jankel is going to start a series of vlogs which I’ll update you on when they launch in the next two weeks. Meanwhile, check us out on https://twitter.com/innerrevolution
July 10th, 2008 at 11:17 pm
Gary, why is it we could see before your tasting at Crush Pad began. Then when it was over, we could see and hear you off to the side talking with guests. But while the tasting was going on, about 30 of us were in Revision3 #7 and we could only chat with each other in the DARK. What happened? We want wristbands. Love ya!
July 10th, 2008 at 11:30 pm
Gary you are so right! And the small business revolution is coming in less than two weeks. Follow me at http://twitter.com/peterurban and you won’t miss it.
Cheers, p
July 11th, 2008 at 12:02 am
Gary,
I had seen Wine Library before (with a 10 year old Imac) and the speed of my video made your show almost painful to watch. I recently had to upgrade my hardware (new Mac) and today I had an epiphany. I have seen the new face of wine in the 21st century and his name is not Robert Parker.
I believe you are doing more single handedly to take the snob out of wine and to promote fine wine than anyone I have seen (or heard of). Wine is to be shared with friends and great wine shared with friends that might appreciate what is being poured-A big fat tip of the hat to you.
Salute’
Norm
July 12th, 2008 at 7:22 am
[...] The personal brand gold rush is going on, where are you? by Gary Vaynerchuck(I love his passion) at garyvaynerchuck.com [...]
July 12th, 2008 at 2:35 pm
Thanks Gary. Way to kick ass!
Cheers,
Dave
July 13th, 2008 at 3:13 am
I will try to do this in five sentences. (Minus the parenthesis.)
I am a perspiring stand up comic. I started in Pro-wrestling, trained under Dory Funk Jr. (OK, that was for wrestling and I loved it, barring the pain that has followed, but I would do it again.)
Although I can write comedy, it falls under many styles that I have witnessed. (Which is actually fine as I would be thrilled to just be a writer, as I have done on radio.)
I have come upon a podcast opportunity with popular NYC comics and national guys, (Nick Dipaolo), That I pitched to Rev 3. (Turned down by Sarah Lane)
I know you can do nothing about this, but can you give advice, as I saw you on the live “Internet Superstar” and you have the best delivery of the show. (Ok, this is more than five sentences.) My idea was to film NYC comics at the comics table. (The comics table the most fun as I had at clubs, just hanging with them.) I can give a sample of that locally, and DiPaolo has green lighted me to do it with him.
How can I sweeten’ the deal as well as get the Rev3’s attention to distribute. Anything you have, I am sure, can help me.
July 13th, 2008 at 3:14 am
For Garys Advice.
July 13th, 2008 at 10:49 am
i listened to your advise and bought 2 cases of inexpensive 2005 bordeaux … when can i expect delivery ?
thanks,tony
July 13th, 2008 at 8:38 pm
[...] to share that with me via seismic (he is much better at explaining it than I am). Check out one of his latest vlog post (thanks [...]
July 14th, 2008 at 5:37 pm
Who has time to watch all these videos? I use Google Reader to scan over 150 blogs a day, between work and personal. If there is content that is only delivered in video format, I skip over it. I don’t have 10 minutes to dedicate to hear/see what I could have read in 30 seconds. The only exception is when a video is personally recommended to me by a friend.
Am I that different than the rest?
July 15th, 2008 at 12:13 pm
There are so many niches out there, but how about Dave’s “niche of one”?
http://davidseah.com/blog/building-a-niche-of-one/
July 15th, 2008 at 3:31 pm
I agree it is a gold rush. we have put the shows together and built the back end network, http://www.stationx.tv and http://www.beerutopia.com now we are having trouble getting money from investors(can only do so much without money), they all agree this space is wide open for growth but nobody wants to jump with us.(their answer we are too ahead of the curve) So we are back to doing it alone. I twitter, seesmic, facebook, stumble and digg every day to get more brand awareness. What else can I do? Do conferences help? Podcamps? Gary…help!
July 16th, 2008 at 12:45 am
I wish it was just that easy.
July 16th, 2008 at 12:40 pm
Thank you for your very inspiring words!
I have a couple of questions: initially, what is the very best way to spread the word about a NEW show besides just bombarding friends, clients and associates with links? Also, we noticed that you are “powered by Viddler” in your opinion what are the advantages of Viddler over other hosting sites?
Warm wishes to you,
KittyB
July 18th, 2008 at 5:15 pm
i wish it was easy two
July 19th, 2008 at 12:40 pm
Great post. I Think this is a very good point. Do you have suggestions about where to start? Set up an account on YouTube, Ustream.TV? Also, what article was that in USA Today. I was wanting to get an archive for some of the research I have been doing for school. Great video!
July 19th, 2008 at 6:32 pm
Gary, you are brilliant!
This blog is a great way to get your point across and the whole idea of branding is right on…
The Notorious Rick Butts
Author, Filmaker, Contrarian Commentator
July 27th, 2008 at 1:08 pm
[...] with a new initiative I have put on myself around personal branding (made redonculously famous by Gary Vaynerchuk). What does that mean in terms of technology? A good blog post on that shall come [...]
August 12th, 2008 at 10:01 pm
[...] The Personal Brand Gold Rush is going on, where are you? [...]
August 16th, 2008 at 11:56 pm
Gary you rock…plain and simple!
August 17th, 2008 at 8:05 pm
[...] gary vaynerchuk » The Personal Brand Gold Rush is going on, where are you? - my 2 minute take on li…. Posted in pressd — by db on 08/17/08 [...]
August 31st, 2008 at 9:59 am
[...] gary vaynerchuk » The Personal Brand Gold Rush is going on, where are you? - my 2 minute take on li…. Posted in pressd — by db on 08/31/08 [...]
October 21st, 2008 at 11:29 am
Done and done.
http://www.investingwithoptions.com
Great content, decent personal brand, but it’s in a niche with GIANT advertising possibilities. Let me know what you think.
October 21st, 2008 at 11:36 am
When my friend said that he wanted to be a professional triathlete, I said you have to do this Gary style. Step one build a blog and get on twitter. He is already getting a good response from his new community.
Check him out:
http://slow2pro.com
http://twitter.com/slow2pro
October 21st, 2008 at 11:37 am
We am I, We are we?
Right here: From the Couch
As soon as we (David and Marc Perel) saw your videos we took a giant leap onto the band wagon.
How has it gone so far for us? Well it has been 7 days since the launch and our stats read 2500 visits and 3000 page views.
So to me it only confirms that there is market for this type of branding and there is a huge, gaping hole in the video blogging sphere.
What is everyone waiting for?
October 21st, 2008 at 11:40 am
Garry, don’t spread the work too much, I’m working on a show and don’t want competition!
October 27th, 2008 at 7:17 am
[...] This issue is based off of Gary’s podcast video introducing the “personal branding gold rush” to the masses and his consistent dialog and push for people to get involved [...]
October 29th, 2008 at 12:03 am
[...] This issue is based off of Gary’s podcast video introducing the “personal branding gold rush” to the masses and his consistent dialog and push for people to get involved [...]
November 18th, 2008 at 12:39 pm
I know this is a little older but sometimes we, in the tech community, don’t realize how far ahead we are when it comes to producing content.
Most people, those sportcenter nuts, babysitters, sushi chefs, don’t have the first idea when it comes to production…and it’s too overwhelming.
Sure, they may start something but they soon realize that it’s not quite up to par, they realize that it takes a sh*t-ton of work and they usually quit.
It takes a special breed of person to do it consistently, and the bar has already been set high.