Notice that I say “120 employees”? That’s right, this is a classic from 2012! But the lesson stays the same: If you’re trying to execute, sometimes you need to say “no” in order to get the right things done and make progress.
You should be thankful for each and every follower! It’s not about how to get Twitter followers, it’s about finding the best way to engage with the ones you have. I made the choice to actually sacrifice Wine Library’s business objectives, but seeing those 27 views was huge for me!
Look, it doesn’t matter how badly I want to be an NBA star, I just don’t have the natural talent. In the same way, some people need to realize that they weren’t born with the natural talent to become an A-type businessperson. Just be honest with yourself and play to your own strengths!
The only way I’ve ever marketed is around lifetime value, and percentage of total wallet spend. Yes it starts with having a great product, but it is also about being able to tell your story in the context of the world you’re living in. Some people don’t acknowledge that world. Those people don’t eat.
If you’re not ready to face the reality of the market, you’re just going to lose. It’s that simple. Now just because I’m looking ahead doesn’t mean I’m marketing like it’s 2020. That’s not the year we live in. But it’s always good to be aware of what’s coming!
My productivity is completely predicated on to the things that I have been gifted with. I just can’t let all that good stuff down. I am outrageously grateful for being born in a time where the U.S had an agreement with the Soviet Union. Being traded for wheat was one of the best things that could have ever happen to me and I am thankful!