#JJJRH is the ultimate social marketer’s handbook. I’ve dissected the most powerful variable, the creative, and shown you how to do it right for each platform.
When you’re dealing with this much media, the most effective way to break through is to care! And the best part is that because of the infrastructure that social media (the plumbing of the internet) provides us, we can care at scale.
Notice that I say “120 employees”? That’s right, this is a classic from 2012! But the lesson stays the same: If you’re trying to execute, sometimes you need to say “no” in order to get the right things done and make progress.
You should be thankful for each and every follower! It’s not about how to get Twitter followers, it’s about finding the best way to engage with the ones you have. I made the choice to actually sacrifice Wine Library’s business objectives, but seeing those 27 views was huge for me!
Look, it doesn’t matter how badly I want to be an NBA star, I just don’t have the natural talent. In the same way, some people need to realize that they weren’t born with the natural talent to become an A-type businessperson. Just be honest with yourself and play to your own strengths!