#JJJRH is the ultimate social marketer’s handbook. I’ve dissected the most powerful variable, the creative, and shown you how to do it right for each platform.
One of the things I love about talking shit (aka talking about anything I think will happen in the future) is the fact that sometimes I’m wrong. Go figure. Back in 2013 Snapchat released a feature called stories. Just after that I was at Le Web where I basically shat all over the feature in front of a live audience. My opinion was mainly predicated on my concern with the way they were making me move away from the main screen in order to access people’s stories. I didn’t like that user experience. I thought it was high-friction and that it was a lot to ask of users. On top of that, I really liked the one-to-one nature of the app, and so the move to add a one-to-many feature really felt like a half-pregnant idea (especially since it was…
When you’re dealing with this much media, the most effective way to break through is to care! And the best part is that because of the infrastructure that social media (the plumbing of the internet) provides us, we can care at scale.
#Boom. My best YouTube video to date. This is how to use social media. This is how to use the internet to sell stuff. Don’t look forward, don’t look back. Look at what works NOW and double down.
If you haven’t seen the keynote that comes before this, do yourself a favor and check it out!
00:00 – Don’t you believe that marketers have ruined Facebook dark posts, yet?
2:25 – How did you land your Instagram-resistant CEO as a client?
7:05 – Can I come up to the stage and take a #selfie with you?
8:20 – How can we recruit freight agents using social media?
9:19 – How do we authentically tell our stories when we’re marketing to lawyers?
13:14 – Where do you draw the line to use your personal brand instead of your company’s?
Guys this one got real. I honestly think this keynote in Philly set the benchmark for my new generation of talks. Check it out and let me know what you think!