Build the Steak, not the Sizzle

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I have no doubt that there are many people who, upon their introduction to me – whether it was at a conference, or through a video I made online – didn’t necessarily like me. Or maybe they liked me and thought “this guy is full of it.” The cynicism around me and my brand is pretty high, and I’m very aware of it. But I love it. The reason I love this is because I know that once you look under the hood, I deliver. You can market your ass off, but if your product sucks, you’re dead. Your steak can sizzle and look crazy appetizing, but if it doesn’t taste any good, your customers aren’t coming back. In order to build a functional business that can take on a life of its own, your product just has to be real….

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