When you’re dealing with this much media, the most effective way to break through is to care! And the best part is that because of the infrastructure that social media (the plumbing of the internet) provides us, we can care at scale.
#Boom. My best YouTube video to date. This is how to use social media. This is how to use the internet to sell stuff. Don’t look forward, don’t look back. Look at what works NOW and double down.
If you haven’t seen the keynote that comes before this, do yourself a favor and check it out!
00:00 – Don’t you believe that marketers have ruined Facebook dark posts, yet?
2:25 – How did you land your Instagram-resistant CEO as a client?
7:05 – Can I come up to the stage and take a #selfie with you?
8:20 – How can we recruit freight agents using social media?
9:19 – How do we authentically tell our stories when we’re marketing to lawyers?
13:14 – Where do you draw the line to use your personal brand instead of your company’s?
Guys this one got real. I honestly think this keynote in Philly set the benchmark for my new generation of talks. Check it out and let me know what you think!
Notice that I say “120 employees”? That’s right, this is a classic from 2012! But the lesson stays the same: If you’re trying to execute, sometimes you need to say “no” in order to get the right things done and make progress.
You should be thankful for each and every follower! It’s not about how to get Twitter followers, it’s about finding the best way to engage with the ones you have. I made the choice to actually sacrifice Wine Library’s business objectives, but seeing those 27 views was huge for me!