I Made a Bad Call on Snapchat, but Here’s Why I’m Totally Cool With It

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One of the things I love about talking shit (aka talking about anything I think will happen in the future) is the fact that sometimes I’m wrong. Go figure. Back in 2013 Snapchat released a feature called stories. Just after that I was at Le Web where I basically shat all over the feature in front of a live audience. My opinion was mainly predicated on my concern with the way they were making me move away from the main screen in order to access people’s stories. I didn’t like that user experience. I thought it was high-friction and that it was a lot to ask of users. On top of that, I really liked the one-to-one nature of the app, and so the move to add a one-to-many feature really felt like a half-pregnant idea (especially since it was…

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Dark Posts, #Selfies, and Lawyers: A Q&A in Philly

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If you haven’t seen the keynote that comes before this, do yourself a favor and check it out!
00:00 – Don’t you believe that marketers have ruined Facebook dark posts, yet?
2:25 – How did you land your Instagram-resistant CEO as a client?
7:05 – Can I come up to the stage and take a #selfie with you?
8:20 – How can we recruit freight agents using social media?
9:19 – How do we authentically tell our stories when we’re marketing to lawyers?
13:14 – Where do you draw the line to use your personal brand instead of your company’s?

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