peterpaluska answered:
Social Media has essentially become an easy go-to term coined in order to make socializing on the Internet more digestable and accesible.
vladgorenshteyn answered:
nothing “great” came out of a people that ask “ROI” questions…
sorin7486 answered:
There never was. The internet was always “social” since the very start but only for geek types that hanged out on IRC and message boards.
kevinelliottchi answered:
Agree 100% Furthermore, it’s redundant. All media is social on some level One person creates content to be consumed by another. Bam. Social.
rchatterton answered:
Ya, I met one of our local coffee shop owners recently. She sees it as most people do: a tool. I agree with you, it’s just the internet now.