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PREVIEW: The First Case Study From Jab, Jab, Jab, Right-Hook!

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I’m really excited about this one, guys. If you’re curious about what my upcoming book is going to look like, then look no further, because this is officially they very first excerpt! This is the format around which I’ve built the book. taking an in-depth look at specific pieces of micro-content to break them down and explain what works and what doesn’t. Let me know what you think!

Wanna do something with me? Check out http://www.garyvaynerchuk.com/jjjrh/ I am bartering and doing bonuses around my new book!

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The Real News Regarding Facebook

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What I think is far more important is the 5 year deal that they just signed with Zynga. You know, the people that bring you Farmville and other social games. The deal is signed to 5 years, Zynga is not going any where. And more importantly the entire deal circles around Facebook credits. Because Facebook credits will be used in their games and their platforms and will spread through everybody else, that is kind of the big dog, they do have an ecosystem and a platform to build new games and rocket launch new products. Facebook credits becoming standard and working and when you look at the profit margin that Facebook is looking at, taking 30%, so if Zynga sells 200 million dollars in virtual goods, Facebook ends up with 60 million dollar of…

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Facebook Fan Pages

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It is long been my position that Facebook Fan Pages are the most important sites to a brand any where on the internet. Maybe more important than our own homepage. The ecosystem of what Facebook is and the flexibility that the fanpage allows you to do all these creative things and the virality once it becomes on the newsfeed is so iconic that I think it is a shift for Facebook to get more people to feel like they can “like” more things. Becoming a fan feels kind of heavy, like am I a fan of Coke?, but “like it,” yeah I like it, it’s like a hookup instead of marriage. I think it is a very big shift. I think that it will increase the amount of fan pages that you follow and I think by virtue increases the business…

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Stop The Spam

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Why do brands in any shape or form, and I’ve seen this a couple of times, think that it is a good idea to come on other fan pages in their genre and spam the wall? I haven’t wrapped my head around it. It’s not that effective for every one random lucky conversion you get you are losing 20 conversion potentials longterm and the people that hone these accounts like me, that could conceivably “biz dev” with somebody like this completely are put in a place where they are disgusted at best and they will never do business with you. I don’t know. I’ve been seeing a lot of people more and more go to Facebook pages and leave offers or deals or trying to use it to syphon traffic. I think it is a grave mistake….

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Mind Your Manners

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A lot of people are starting to understand the real line in the sand between what Facebook and Twitter can do and what other social networks and platforms can do. And really Facebook is so robust with customizable fan pages there is so much more flexibility to story tell. But what is very powerful about Twitter and other platforms and even leaving comments on your blog I think that brands have completely lost touch or more importantly people have underestimated the value of saying “thank you” and “you’re welcome.” Showing people comments on twitter and then watching these brand people look at me and say “what do you do with that?” you say “thank you.” The power of thank you and…

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