Announcing VaynerMentors: VaynerMedia’s Newest Offering to Grow and Scale Your Business

At VaynerMedia, we have worked incredibly hard to build world class proficiency in the areas of creative production, paid media, influencer marketing, emerging technology, IoT and voice, e-commerce, personal branding, and SMB advertising, alongside our work for some of the biggest brands and businesses in the world.

Although our primary revenue is from long-term partnerships with companies like PepsiCo, GE, Mondelez, ABinBev, Chase, Unilever, Johnson & Johnson, Diageo and Toyota, myself and my senior team knew that we could bridge the gap by creating another unique offering for those looking to get involved.

That’s why we’re announcing VaynerMentors, VaynerMedia’s premium consulting service focused on helping $3M-$25M businesses unlock meaningful growth and scale your company. Think McKinsey meets BlackStone. You will gain access to everything you need from me and my executive team.

Unlike private equity, we do not take an equity position in your business.  

We begin the collaboration with an in-person strategy session at VaynerMedia, where my team and I will dissect and discuss your business objectives, strengths, weaknesses, and potential strategy or business model improvements to succeed.

From there we’ll do a complete topline audit of your business model, organization, product, distribution, sales, marketing, advertising, paid media, creative, and operations to analyze every imaginable unlock to help you scale and grow.

Within the VaynerMentors program, we’ll select an exclusive group of businesses and brands to invest our experience and network to unlock meaningful growth in the businesses we most believe in.

VaynerMentors’ program offers the following 3 stages of service.

1. GROWTH PLAN

We’ll do a deep dive into your business and leverage our team of elite practitioners to  identify GRPs (Growth Resistance Points) and work on defining ways to help break through barriers and unlock scale with speed.

• Sharpen your business model and strategy
• Identify potential growth hacks
• Focus your brand activities on what matters (i.e. reverse engineering the attention of your end consumer)
• Add selective help on execution

2. NETWORK EFFECT

In stage 2 of VaynerMentors process, we focus on the network effect as you plug your small or medium sized business into our rolodex of fortune 500 companies, brands, and executives that can help scale. Here, we get you into a “private club” by tapping into our network and giving you access to key decision-makers.

• We help you identify vendors (e.g. creative, packaging, ecom, 3PL, smart tech, media, SEO / SEM, analytics, CRM)
• We help you get access to key decision makers (e.g. retailers, investors, etc)
• We help you identify and, in some cases, get access to influencers (to advertise and market your product, service, or business)

VaynerMentors approach is all about making sure you get into the execution mode and start bringing the Growth Plan to life. We are here when you need us when emergencies strike…because they do. For the 3 months following the delivery of the Growth Plan we’ll offer:

3. THE CEO HOTLINE

Which includes:

• Weekly 1-hour consultations on topics of your choice
• Hotline for emergency questions
• Access to subject matter experts

With this program you will be leveraging countless years of industry experience that is going to put you ahead of the competition by unlocking meaningful growth and insights to win.

If this sounds like the perfect program for you or your business, please fill out the form and tell us more about your company and needs.  As you guys might know, change is the only constant in the business world and if you’re not ready and willing to adapt, you will lose. I’m building this program because I know I finally have the right team in place to deliver the results that you and your business deserve. I can’t wait to see how we can partner, help and grow.

Here’s a call with one of our first VaynerMentor clients, Habib Salo who was a previous 4Ds attendee.