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What is VeeFriends?

VeeFriends is a contemporary entertainment company that combines art, storytelling, collecting, events and innovative technologies to build a community around a movement of kindness and positivity. The company’s mission is to scale 283 unique VeeFriends characters and their attributes to create a better world. These characters foster a sense of community and inspire creativity, self-discovery, accountability, and personal growth.

Created by Gary Vaynerchuk, VeeFriends’ characters represent qualities and traits Gary hopes to inspire in others. VeeFriends’ intellectual property was minted on the Ethereum blockchain to create unprecedented opportunities for utility, collectibility, and community building.

Visit the official VeeFriends website or follow the VeeFriends blog to keep up with the latest news and updates.

Series 1

The Original Collection

Debuting on May 11th, 2021, VeeFriends Series 1 introduced 10,255 total digital collectibles of 268 unique characters hand-drawn by Gary Vaynerchuk. Beyond their collectibility, every VeeFriends Series 1 token guarantees its holder access to VeeCon 2022, 2023 and 2024.
Book Games is a collection of 125,000 digital collectibles on Immutable X, a layer-2 solution on the Ethereum Network. Buyers who purchased 12 or more copies of Gary Vaynerchuk’s book, Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success, received a Book Games collectible.

Series 2

The Evolution

VeeFriends' digital collectible offerings grew in 2022 with the introduction of VeeFriends Series 2. The series featured 55,555 digital collectibles of 236 characters from Series 1, along with the introduction of 15 new characters created only in Series 2.
VeeCon is a super-conference centered around business, popular culture and innovation. It brings together world-class speakers, trailblazers and thought leaders who are at the forefront of shaping the future of industry, offering attendees a transformative experience that educates and empowers.

Series 1 – The Original Collection

The genesis series of VeeFriends launched via dutch-auction on May 11th, 2021, consisting of 10,255 total NFTs of 268 unique characters hand-drawn by Gary Vaynerchuk. Every VeeFriends Series 1 NFT is admission to VeeCon 2022, 2023 and 2024.

TOKENS

Series 1 was centered around creating utility for token holders through three token categories:

9,400 Admission tokens
555 Gift tokens
300 Access tokens

Depending on their token(s), holders received admission to in-person and virtual access experiences with Gary, free physical products, as well as early-access to VeeFriends brand collaborations. All holders also received 3-year admission to VeeCon.

GARY ORIGINALLY OWNED (G.O.O.) TOKENS

Series 1 also introduced G.O.O. tokens, a highly limited, sought after supply of VeeFriends that will always have special significance, as Gary Vaynerchuk was their original owner. Each GOO can be identified by the gold G.O.O. badge.

CHRISTIE’S AUCTION

On October 1, 2021, five of Gary’s original VeeFriends Series 1 drawings sold at Christie’s for $1.2M.

The drawings sold at auction were: 

  • “You’re Gonna Die” Fly
  • Empathy Elephant
  • Tremendous Tiger
  • Gratitude Gorilla
  • “Diamond Hands” Hen

For more on VeeFriends Series 1, explore the collection here.

Book Games

Book Games is a collection of 125,000 NFTs on Immutable X, a layer-2 solution on the Ethereum Network. To receive one, buyers purchased 12 or more copies of Gary Vaynerchuk’s book, Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success.

TOKENS

Every Book Games token is a burnable asset that can be exchanged for another digital asset with potential to include access, physical items, and other benefits.

Tokens are 16 drawn artworks encased in one of the five VeeFriends Spectacular rarities:

  • Bubblegum
  • Lava
  • Diamond
  • Gold
  • Hologram

Each token artwork is also framed in 1 of 15 randomly generated frames. The combination of 16 original artworks, 5 Spectacular rarities, and 15 different frames creates a possible combination of 1,200 different Book Game token rarity types.

For further information on Book Games, learn more here.

Series 2 – The Evolution

Series 2 was the follow-up to Series 1, bringing Gary’s original drawings to life. This Series features 55,555 total NFTs of 236 characters from Series 1, and 15 new characters created only in Series 2.

This series saw the same characters from Series 1, now evolved into fully personified and colored characters:

  • 251 Characters
  • 74 Scenes
  • 6 Poses
  • 6 Spectacular Types

To browse VeeFriends Series 2, view the collection on OpenSea.

VeeCon

VeeCon is a super-conference that brings together world-class speakers, trailblazers and thought leaders shaping the future of industry in a transformative experience that educates and empowers attendees.

Built around business, marketing, popular culture, innovation, and technology, VeeCon is an NFT-ticketed conference. For the first three years of the event (2022-2024), VeeFriends Series 1 NFT holders will be distributed access tickets. The original token holders can sell their access tickets on secondary marketplaces such as Opensea, which allows a broader audience access.

The inaugural VeeCon event took place at U.S. Bank Stadium in Minneapolis, Minnesota from May 19 – May 22, 2022, and was attended by more than 7,000 people.

VeeCon 2023 was held on  May 18 – May 20, 2023 in Indianapolis, Indiana. More than 200 speakers participated in panels during the three-day conference at Lucas Oil Stadium and TCU Amphitheater at White River State Park.

VeeCon 2024 will be held in Los Angeles, CA on August 9-11, 2024 at L.A. LIVE Entertainment District.

For more details, visit the VeeCon website.