VeeFriends is a contemporary entertainment company that combines art, storytelling, collecting, events and innovative technologies to build a community around a movement of kindness and positivity. The company’s mission is to scale 283 unique VeeFriends characters and their attributes to create a better world. These characters foster a sense of community and inspire creativity, self-discovery, accountability, and personal growth.
Created by Gary Vaynerchuk, VeeFriends’ characters represent qualities and traits Gary hopes to inspire in others. VeeFriends’ intellectual property was minted on the Ethereum blockchain to create unprecedented opportunities for utility, collectibility, and community building.
The Original Collection
Series 1 – The Original Collection
The genesis series of VeeFriends launched via dutch-auction on May 11th, 2021, consisting of 10,255 total NFTs of 268 unique characters hand-drawn by Gary Vaynerchuk. Every VeeFriends Series 1 NFT is admission to VeeCon 2022, 2023 and 2024.
Series 1 was centered around creating utility for token holders through three token categories:
Depending on their token(s), holders received admission to in-person and virtual access experiences with Gary, free physical products, as well as early-access to VeeFriends brand collaborations. All holders also received 3-year admission to VeeCon.
GARY ORIGINALLY OWNED (G.O.O.) TOKENS
Series 1 also introduced G.O.O. tokens, a highly limited, sought after supply of VeeFriends that will always have special significance, as Gary Vaynerchuk was their original owner. Each GOO can be identified by the gold G.O.O. badge.
On October 1, 2021, five of Gary’s original VeeFriends Series 1 drawings sold at Christie’s for $1.2M.
The drawings sold at auction were:
- “You’re Gonna Die” Fly
- Empathy Elephant
- Tremendous Tiger
- Gratitude Gorilla
- “Diamond Hands” Hen
For more on VeeFriends Series 1, explore the collection here.
Book Games is a collection of 125,000 NFTs on Immutable X, a layer-2 solution on the Ethereum Network. To receive one, buyers purchased 12 or more copies of Gary Vaynerchuk’s book, Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success.
Every Book Games token is a burnable asset that can be exchanged for another digital asset with potential to include access, physical items, and other benefits.
Tokens are 16 drawn artworks encased in one of the five VeeFriends Spectacular rarities:
Each token artwork is also framed in 1 of 15 randomly generated frames. The combination of 16 original artworks, 5 Spectacular rarities, and 15 different frames creates a possible combination of 1,200 different Book Game token rarity types.
For further information on Book Games, learn more here.
Series 2 – The Evolution
Series 2 was the follow-up to Series 1, bringing Gary’s original drawings to life. This Series features 55,555 total NFTs of 236 characters from Series 1, and 15 new characters created only in Series 2.
This series saw the same characters from Series 1, now evolved into fully personified and colored characters:
- 251 Characters
- 74 Scenes
- 6 Poses
- 6 Spectacular Types
To browse VeeFriends Series 2, view the collection on OpenSea.
VeeCon is a super-conference that brings together world-class speakers, trailblazers and thought leaders shaping the future of industry in a transformative experience that educates and empowers attendees.
Built around business, marketing, popular culture, innovation, and technology, VeeCon is an NFT-ticketed conference. For the first three years of the event (2022-2024), VeeFriends Series 1 NFT holders will be distributed access tickets. The original token holders can sell their access tickets on secondary marketplaces such as Opensea, which allows a broader audience access.
The inaugural VeeCon event took place at U.S. Bank Stadium in Minneapolis, Minnesota from May 19 – May 22, 2022, and was attended by more than 7,000 people.
VeeCon 2023 was held on May 18 – May 20, 2023 in Indianapolis, Indiana. More than 200 speakers participated in panels during the three-day conference at Lucas Oil Stadium and TCU Amphitheater at White River State Park.
For more details, visit the VeeCon website.