Really excited to officially announce my new book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World.

This is a follow-up to my 2013 book, Jab, Jab, Jab, Right Hook, which was a guide on how to make content on the social platforms of the day. I wrote that a decade ago — since then, the game of marketing and advertising has changed dramatically.

Day Trading Attention is the updated version, but it’s also far more comprehensive. It’s a book about mastering the art and science of storytelling in modern underpriced attention channels. Social media’s a huge part of that — obviously — but it also goes into influencer marketing, paid media advertising, developing collectibles for your business, and more.  I really think this is going to have a huge impact on many, whether you’re a content creator, a B2B SaaS leader, an entrepreneur with three pizza shops, an influencer, a Fortune 500 executive, a manager at a brand, or anyone else looking to build brand and sales.

Can’t wait for you to check it out – it comes out in the US and Canada on 5/21/2024, more details on global release dates below.