The opening line here was “I’ve got 5 questions, get them all right, win the prize” with text that said “$500” over it, implying that was the prize. On Facebook, it hit 2,200 views for them, and on Instagram it hit 282 at the time of writing.

True Classic Tees ran a variety of high-production videos across platforms with a direct-response focus. Focused on comedy, these videos feature a variety of funny scenarios that their customer base (young men) would relate to. The above video on shows an exchange between a manager and an employee, while other videos feature a group of friends going out to eat or a couple of guys at the gym. This one ends with a CTA to click the link for a 20-percent-off incentive—a brand video with direct- response elements to grow sales.

The video starts with a large title, “Car Dealership Red Flags, Part 1.” It starts off like an educational skit between a salesperson and a customer but quickly cuts short when the salesperson almost punches the customer (in a funny way) when she asks a question.

Now let’s extract some post-creative strategy insights.

Reading through the comments on the original post, it seems like the overall sentiment was generally positive, with various comments from users that signaled the video was funny.

But what led to the outsized success of this video? Here’s one potential reason: Some portion of the public has negative feelings toward dealerships, and these kinds of funny videos can help humanize them. Some people view dealerships as a place for hard negotiations and stressful conversations, and this video presents that environment as a fun, casual place to be. You can see that one of the commenters even names the staff member in the skit, as did the original poster’s account when they replied to the second comment.