Cartoons and comics
In the Tubby Nugget video, there are a couple of things worth calling out.
First off, it starts with a simulated “FaceTime call.” The FaceTime user interface is something that a lot of people are familiar with—leveraging design elements that are familiar to your audience can help catch attention at the beginning of a video. The audio once the “call” starts also sounds a little like the audio that comes from a phone call, which helps add to it.
It’s also built for shareability—in this “call,” Tubby Nugget checks on the viewer, asking them if they’re doing well and taking care of themselves.
Creative product placement
via @badgirlnails on TikTok
Copy: No because I could go on an entire rant about the hypocrisy 😒😐#gameofthrones #houseofthedragon
Real-life backgrounds
via @theopeninvite on Instagram: In case no one has told you today: I’m so proud of you
Copy: We’re finally back! Sometimes life takes an unexpected turn but we found our way back. All new content and all new reminders for you. Promise we’re sticking around. Thank you for being here ❤️
via @theopeninvite on Instagram: You can’t give your life more time, so give the time you have left more life.
Copy: Enjoy the little things in life, because one day you will look back, and realise they were the big things. 💙
Like the two videos above, you can create video versions of your brand’s messaging layered over real-life signs.
Also notice the following: In the above two videos from @theopeninvite, notice how underneath the quote, they’ve also got their own name displayed. This is important for branding, so people know the quote is associated with your account when the video gets shared.
Street Interviews
via @themuse on Instagram
Copy: Once you identify how valuable your skills are, it will be more challenging for companies to lowball you. Leave a 👏 if you agree!
#salary #salarynegotiations #careerstories #professionalconfessional
You could roll up to people on the street and ask them questions related to your business category, if you feel comfortable doing that, or you could hire someone to do it. You could also do a more structured interview like @themuse on Instagram did in this example above.
Modern Commercials
Opener:
The commercial starts with a couple — a man and his partner named Claire — who are about to spend a weekend with his family. As they take their belongings out of the car and go into the house, the camera zooms in on a pack of Scott 1000 toilet rolls are were accidentally left behind in the car.
The build-up:
Claire is enjoying dinner with the family, and steps away for a bit to use the restroom. Shortly after, she notices that the only available toilet paper in the bathroom is 5-ply toilet paper — she remembers that she forgot the pack of Scott 1000 rolls in the car, and continues to flush the 5-ply paper down the toilet.
The climax:
The tension heats up as the toilet begins to overflow. Claire makes many attempts to stop it — including using a plunger and a towel. She begins to panic, and the scene really builds up once the man starts knocking on the door to check on her. She screams “I’m fine” while trying to save the situation, while the grandma’s also waiting outside the bathroom to use it.
When the man finally opens the door, they notice an empty bathroom, with an open window — the camera then pans over to Claire running down the street after having fled the scene, yelling out “it was only pee!”
The value of the video is the storyline – opener feels like a trailer, suspense builds, and the video ends – it’s a classic rendition of a horror movie, something more brands need to learn from.
Lenses and Filters
via Adidas on Snapchat
