I have to give some serious credit to Dennys for hitting me up on twitter only moments after my comments

http://twitter.com/DennysGrandSlam/statuses/8793805026

Dennys is also missed the boat BIG TIME!

They have 25K fans right now on FB http://www.facebook.com/dennys they could have had 2 million at this exact MOMENT!

What do you think?

Brands are missing a huge opportunity of extending the story and engaging in the chatter around their Super Bowl Ads.

http://twitter.com/doritosusa is missing all the opportunity to talk to all the people that are talking about the ads http://twitter.com/#search?q=Doritos or engaging on their facebook page http://www.facebook.com/doritos where there is very little chatter but they could have sent the world there!

What’s King?

Can you get to that one spot?
There is a level that everyone needs to get to, to really win. Most people are unable to dig down low enough because they worrry about how “big” THAT can be. Are you going low enough?

I made this video for Seth Godin, he came in for his book Linchpin http://bit.ly/bAEUu3