A few times on the #AskGaryVee Show, I’ve received questions from real estate agents, or given answers that I think could apply to that industry. Here are three quick steps to get you started.

1. Gain buyers trust

Get on Twitter and engage with people authentically. Don’t try to make the sell right away. Have a conversation. Check out the full answer here in an article I wrote on this exact topic.

2. Get out of the industry norms

FIRST) Your industry is not boring. SECOND) Don’t spend time in your world. Go beyond it. Listen to me talk about it more here.

3. Make interesting content

Review local schools, interview residents, talk about the best cafes in the neighborhood; create a story around the places you are trying to sell, and get people feeling sentimental towards them. I talked about it here.