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This is what 43 looks like:

Today, November 14th, I turned 43 years old. And I still feel like I’m just getting started 😉

From 5:30pm – 7:30pm EST today, I’ll be celebrating by hosting a special live stream where I’ll be taking call-in questions, and making a very special announcement about my secret wine project.

As many of you know, I spent my 20s working in my family’s liquor store. Apart from growing the business from three to $60 million, I saw from the inside how the wine industry operates … and I learned a ton about wine. 

There are a lot of layers in the wine world — wineries, distributors, retailers — people who handle the wine before it actually gets to you.

Which means, you end up paying more than you should.

When middlemen are involved, consumers end up paying more, and the people in the middle pocket the cash.

On the flip side, I’ve been fascinated by what companies like Warby Parker have done with glasses, and what Casper has done with mattresses — operating from a place of wanting to give the best value to the end consumer.

Along similar lines, I’ve been working behind-the-scenes on a secret wine project to give you amazing wines at a much better price 😉

On the live stream today, I’ll be revealing what it’s all about, and how you can get involved.

How you can help

1. Share the event on Twitter

[bctt tweet=”Excited about Gary’s birthday party live stream today from 5:30pm ET – 7:30pm ET! RSVP here:” username=”garyvee”]

And add this gif 😉


2. Make sure you’re RSVP’d for the Facebook event

3. Invite a wine drinking friend to join the live stream with you 😉 

4. Share one of these images on your social that my team made (tap or right click to save) 


Can’t wait 😉