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#AskGaryVee Episode 27: What’s the Deal With Ello?

By October 4, 2014No Comments3 min read

#QOTD: Would you pay $10 a month for Ello?

00:37 – It seems like Instagram is great for jabs, not for right hooks. How and should I make right hooks on Instagram or is it a bad idea all together?
02:52 – What are your thoughts on using kickstarted to start a business?
04:18 – Is there a thing as too much jabbing? or should you hold a little back to seem mysterious?
07:25 – Is there a strategy behind following thousands of people on twitter? I normally follow those who provide value to me.
09:37 – What are your thoughts on Ello?

Why My Advice Might Not Work For You –…

Look the bottom line is that Ello raised venture capital. The investors are looking for a return on their investment, so they’re going to have to figure out a business model. So the question becomes, if they’re not going to sell your info to advertisers, are they going to charge a fee to use the service? Now look they may come up with something totally new and innovative, and God bless Ello if they do. I’m rooting for everybody all the time.

My big thing is that **people don’t care if you’re selling their data**. We actually want targeted ads. When I’m in the market for another pair of Nikes, I WANT to see ads for them. Now there are those of you who disagree, but the data shows it. We’ll take them when they go from ads to content.

So here’s the thing:

1. I think the way Ello is financially structured has vulnerabilities.
2. This has happened before with things like Diaspora. It didn’t work.
3. I’m not in love with the actual product, but I’m glad they’re moving and innovating.

I’m not Nostradamus. I like to make my call when i actually see something happening, and so I think it’s too early to say that, but my intuition says they’re going to eventually charge, which is going to turn a lot of users off.
Welcome to The #AskGaryVee Show, where I answer your questions about marketing, social media, and entrepreneurship. Want to get on the show? Tweet me your question with #AskGaryVee!