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As many of you know, I spent my 20s working in my family’s liquor store.

Apart from growing the business from three to $60 million, I saw from the inside how the wine industry operates.

There are a lot of layers in the wine world — wineries, distributors, retailers — people who handle the wine before it actually gets to you.

Which means, you end up paying more than you should.

When middlemen are involved, consumers end up paying more, and the people in the middle pocket the cash.

On the flip side, I’ve been fascinated by what companies like Warby Parker have done with glasses, and what Casper has done with mattresses — operating from a place of wanting to give the best value to the end consumer.

Along similar lines, I’ve been working behind-the-scenes on a secret wine project to give you amazing wines at a much better price 😉

Fill out this form here to learn more.

I can’t talk too much about it yet, but enter your details in the form and you’ll be the first to know when we announce.