I’m astonished by the number of people who still say things like “you can’t make money with music anymore.”
Do you have any idea how many more bands and artists have been able to “pop” and become profitable because of social media like Vine and YouTube who would never have been able to get so much as a meeting with a major label 15 years ago? It’s absurd. Yes there are less people at the top. You don’t have 50 different artists making a gazillion dollars with platinum records, but what’s happened is that the long-tail of the graph has gotten even longer. There are a ton more people these days making tens of thousands or hundreds of thousands because of a proper content strategy on social media.
And ultimately, that’s the goal right? If you’re a true artist, you’re in it for the music, not the money. There are plenty of artists who are stoked to be making $41,000 a year through Adsense and Beatport sales that allows them to do the one thing they love. Ten years ago, those people couldn’t be a music entrepreneur and had to do something else to support a music habit. Now they can legitimately call it a career, and they never had to schmooze with a single label exec.
Advice for Musicians Starting Out on Social Media
Here are some tips for musicians on social media looking for music exposure and awareness around their craft. As a music entrepreneur, you need to be everywhere that people who like your music are. Right? Follow the eyes, and (in your case) ears. If you’re not on Snapchat, Vine, Instagram, and Soundcloud, you basically don’t exist to the average 25 year old. You’re not even alive to them. So you need to be putting out content everywhere. Once you have the leverage, there are ways to monetize. Brands are going to pay for music. Live events will continue to be profitable.
But it’s not good enough to just put out content everywhere. It’s not good enough to make some vines, and then throw your music up on DistroKid and wait for the sales to roll in.
Those were and continue to be bands that flourished because they cultivated a community. People make fun of pop music because it’s fleeting. It’s big for a second and then it goes away. But the best pop music – Madonna, Michael Jackson, Justin Timberlake – cultivates a community. The Grateful Dead. Phish. These are bands that outlived any reasonable expectation of popularity because over the years they went beyond putting out music and built an extremely engaged community.
If you want to make enough to crush it as a music entrepreneur and play your music, you need to care about the audience. You need to start doing things for them. Call it community management, call it access, call it whatever you want, but things like Meerkat and Snapchat are places that you need to be if you want to cultivate a following. I mean let’s stop for a second and just look at Meerkat (a platform I’m crushing it on, btw). Right now people are just kind of turning on the live stream at their desks, or in their kitchens and just… talking. It’s nice, but could you imagine doing it as a band? Putting on mini Meerkat concerts for your most engaged fans. Bringing them into your home studio to listen to you putting the finishing touches on your newest song? You’d have fans for life! It’s all about access for your community, my friends. Once they love you, it’s easy to sell them your stuff. That’s my business advice to musicians starting out, and also the path to being able to financially support yourself with your art.
I like this web site very much, Its a rattling nice office to read and obtain info . “I look upon every day to be lost, in which I do not make a new acquaintance.” by Samuel Johnson.
Thank you for sharing with us, I think this website genuinely stands out : D.
Hi there! I just wish to give a huge thumbs up for the good info you’ve right here on this post. I will likely be coming again to your blog for extra soon.
Well I sincerely liked reading it. This subject provided by you is very useful for accurate planning.
Awsome article and right to the point. I don’t know if this is really the best place to ask but do you people have any thoughts on where to employ some professional writers? Thanks in advance 🙂
Aw, this was a very nice post. In idea I would like to put in writing like this additionally – taking time and precise effort to make an excellent article… but what can I say… I procrastinate alot and under no circumstances appear to get one thing done.
Very interesting topic, regards for putting up. “Men who never get carried away should be.” by Malcolm Forbes.
Hello there, You’ve done a great job. I’ll certainly digg it and personally recommend to my friends. I’m confident they’ll be benefited from this website.
It?¦s in point of fact a nice and helpful piece of information. I?¦m glad that you simply shared this useful information with us. Please stay us up to date like this. Thank you for sharing.
you have a great blog here! would you like to make some invite posts on my blog?
Simply desire to say your article is as amazing. The clearness in your post is simply cool and i could assume you’re an expert on this subject. Fine with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please continue the gratifying work.
Very interesting information!Perfect just what I was looking for! “Charity is injurious unless it helps the recipient to become independent of it.” by John Davidson Rockefeller, Sr..
Hello my friend! I wish to say that this article is awesome, great written and come with almost all significant infos. I¦d like to see extra posts like this .
A person essentially help to make significantly posts I would state. This is the first time I frequented your website page and so far? I amazed with the research you made to make this actual submit incredible. Wonderful process!
You made some good points there. I did a search on the topic and found most guys will approve with your blog.
Does your blog have a contact page? I’m having problems locating it but, I’d like to send you an e-mail. I’ve got some ideas for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it expand over time.
I’ve learn several just right stuff here. Definitely value bookmarking for revisiting. I surprise how much effort you put to make this type of great informative web site.
Would love to constantly get updated outstanding website! .
I have been checking out a few of your posts and it’s pretty nice stuff. I will make sure to bookmark your site.
Some genuinely interesting information, well written and broadly user friendly.
Thank you for any other fantastic post. The place else could anyone get that kind of info in such a perfect approach of writing? I have a presentation subsequent week, and I am on the search for such information.
I together with my friends were found to be taking note of the good techniques located on your site and then before long I had a terrible suspicion I had not thanked the site owner for those tips. Those young men are actually for this reason joyful to study all of them and have in actuality been using those things. Thank you for getting very helpful and then for settling on varieties of notable subject matter millions of individuals are really needing to discover. Our own sincere regret for not expressing gratitude to you sooner.
Outstanding post but I was wanting to know if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit further. Appreciate it!
I really appreciate this post. I?¦ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again
I would like to thank you for the efforts you’ve put in writing this site. I’m hoping the same high-grade site post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own web site now. Really the blogging is spreading its wings rapidly. Your write up is a great example of it.
We’re a group of volunteers and starting a new scheme in our community. Your site provided us with valuable info to work on. You have done an impressive job and our whole community will be thankful to you.
I truly appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again
I am really inspired together with your writing abilities as well as with the layout for your blog. Is that this a paid topic or did you modify it your self? Anyway stay up the excellent quality writing, it is rare to see a great weblog like this one nowadays..
After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.
It’s hard to find knowledgeable people on this topic, but you sound like you know what you’re talking about! Thanks
Excellent read, I just passed this onto a friend who was doing a little research on that. And he actually bought me lunch since I found it for him smile So let me rephrase that: Thanks for lunch!
I’ll right away snatch your rss feed as I can not in finding your email subscription link or e-newsletter service. Do you’ve any? Please permit me recognise so that I could subscribe. Thanks.
you have got an amazing weblog right here! would you like to make some invite posts on my blog?
You are a very intelligent individual!
Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!
Very interesting information!Perfect just what I was looking for!
Some genuinely nice and useful information on this internet site, as well I believe the layout has fantastic features.
Hey there! This is my first visit to your blog! We are a team of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a wonderful job!
Hi my family member! I wish to say that this post is awesome, great written and include approximately all vital infos. I¦d like to see more posts like this .
Its great as your other content : D, thankyou for putting up. “Music is the soul of language.” by Max Heindel.
F*ckin’ amazing issues here. I am very satisfied to look your article. Thank you a lot and i’m having a look ahead to contact you. Will you please drop me a e-mail?
I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.
Hmm is anyone else experiencing problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any suggestions would be greatly appreciated.
I believe you have observed some very interesting points, thankyou for the post.
Your place is valueble for me. Thanks!…
After research a number of of the weblog posts on your web site now, and I actually like your way of blogging. I bookmarked it to my bookmark web site record and will probably be checking back soon. Pls take a look at my web page as properly and let me know what you think.
I like this weblog very much, Its a rattling nice situation to read and find information.
I’m not that much of a internet reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your site to come back in the future. All the best
Thank you for every other informative blog. The place else may just I get that type of information written in such an ideal means? I’ve a challenge that I’m simply now running on, and I’ve been at the look out for such info.
Real great info can be found on site. “Time discovers truth.” by Lucius Annaeus Seneca.