If you’ve been paying attention the past year, you know that every company is becoming a media company. Period. End of story. Whatever industry you are in, you should attack it by creating interesting and engaging content through video, writing, whatever tools you have at your disposal.
But during this whole process, one thing you want to be cautious of is the often used tactic of curating content. Essentially, curating content means you pull articles or videos from other sources and media companies, then post them to your own social channels as a way of producing more content in a day.
Makes sense, right? Not only can you put together a great group of content, if you’re a brand, it can be very tempting to constantly use content created by fans of your community or members of the community as something to post on your pages. Even brands at my agency VaynerMedia have played curated content to see how it tests.
In general, I think curating content can be a very successful tactic. If you do it right, it can be a great benefit to your social and online presence.
But my biggest issue, and the reason I tell people to be cautious with it, is this: if you’re curating it, you’re endorsing it. A hundred percent. If you decide to take a piece of content and post it to your own pages, which is absolutely an endorsement, you need to have time to go down the rabbit hole and ensure that everything this person says, you are completely okay with.
Let me use another example. Often, I will be asked to give a quote for a book before it launches. Someone will email me a quick description of the book
If your name’s on it, you are endorsing it. Plain and simple.
So, if you do want to get into curating content, go for it. Maybe you’re not even looking for posts related to your brand. Maybe you want to curate a page with the best posts about hot topics in your industry. But the same still applies. When you attach your name to someone else’s, especially in the social age we live in, it can be very difficult to backtrack on that.
Make the commitment. If user content fascinates you, make time to go down the rabbit hole.
472260 45418Youre so cool! I dont suppose Ive read anything like this before. So nice to search out any individual with some original thoughts on this topic. realy thank you for starting this up. this site is 1 thing thats wanted on the internet, somebody with a bit of originality. beneficial job for bringing something new to the internet! 311939
219299 709583truly excellent post, i surely really like this web site, keep on it 880363
187257 255546What is your most noted accomplishment. They may possibly want great listeners rather than great talkers. 82811
266428 354194Really clear internet site , regards for this post. 601062
932404 310281I adore your wordpress theme, wherever would you download it through? 212928
Rbviet.net Rbesports – Nền tảng cá cược esports hàng đầu với giao dịch siêu tốc, bảo mật an toàn tuyệt đối và nhiều ưu đãi độc quyền dành cho fan thể thao điện tử. – 2025 March 28, 17:18
Tham gia Rayesports.com Rayesports để trải nghiệm cá cược esports đẳng cấp, giao dịch minh bạch, hỗ trợ 24/7 và cam kết mang đến sự công bằng, tiện lợi cho người chơi. – 2025 April 05, 09:51
I always learn something new from your blogs. Your writing style is engaging and keeps the reader hooked till the end. Well done! You make learning such an enjoyable experience. Your blog is a truly nice! I always look forward to your posts, they never disappoint.
Rbviet.net Rbviet – Nền tảng cá cược esports hàng đầu với giao dịch siêu tốc, bảo mật an toàn tuyệt đối và nhiều ưu đãi độc quyền dành cho fan thể thao điện tử. – 2025 April 12, 09:06