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This was originally posted on my Medium account. I highly encourage you to jump over there and take a look at my other articles!

Let’s do a little

experiment. I want you totweet at me if you get pissed when someone actually calls you on the phone instead of texting you. Just go ahead and send tweet to @GaryVee and say something like “phonecalls piss me off!”

I’m curious. Because I think it’s going to be a lot of you, but you know how much I love being proven right. 😉

We have gotten to a place where everything happens on our time. You watch the TV show when you want to watch it, not because it airs on Wednesday at 8 (7 central). You text because you can respond to that person on your time.

We are in control of the one asset that we all give the most fucks about, and that is time.

And that has created an awfully interesting challenge when it comes to actually storytelling within the reality of the times we’re living in.

What I spend a lot of my time doing now is figuring out how to tell my stories in micro-moments. How do I tell you my story when you take out your phone and swipe through your screen a 60mph? I mean that’s what we do now, isn’t it? We’re not sitting on the couch and captive like audiences used to be in 1982. Back then the only way you were missing a commercial was getting up to make popcorn or take a piss. Now, we have an unlimited amount of outlets that allow us to do exactly what we want to do when we want to do it. We live in a world where some people only watch TV by killing an entire season in one night. Go look at the average Youtube user. When they pull up a video with pre-roll, they just open up 14 tabs to kill the time and then they go back and watch the actual video.

But one thing that I’ll tell you is this: Quality storytelling always win always.

And what we need to do is one major thing, which is where everybody seems to get fucked up: We have to respect the one asset that continues to grow in our customers lives, and that is time!

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