0:50 – How do you provide context with data?
8:00 – Why should a brand have a voice?
10:15 – How important is it to be authentic? How does a
brand stay consistent in it?
12:02 – How do you minimize a client’s fear that your work on social might damage their brand?
15:08 – How do you balance the authenticity of a brand’s story, and the way you have to translate it for social platforms?
19:41 – What is the value of access, and how do you provide it?
21:41 – What is the next thing that content creators should be focusing on?
25:31 – How do you avoid fatigue on all these social networks?
26:51 – What do you tell your clients when they want a “viral meme right now!”?
27:38 – How can a consultant get the resources to execute against all these concepts?
