Every Single One of You is a Media Company

Posted by | October 23, 2013 | Business, Motivational, Video | 10 Comments

Whether you like it or not, every single one of you is now a media company. The tools are easy, free, and everywhere. More importantly, producing content is now the BASELINE for all companies. It literally doesn’t matter what you do, if you’re not producing content, you basically don’t exist. So what’s your excuse?

  • http://AndreMcKayATX.com/ Andre McKay

    you’ve said it for years “Content Is King & Context Is Queen”. I think the issue is really the simple fact that people are lazy in effort but ambitious in thinking. Lots of dreamers and less of do’ers. When you’re not producing content that people are searching for and that content’s story is not compelling, then you’re probably better off just running an ad in the Yellow Pages “the one we all use for starting the fire place” yah,.. that one.

    We are actually putting together a green room for video production. We’re looking to take all of our content and make it in video format then transcribing it all to text. I guess my point here is that if I dont do what others aren’t how do I expect to be relevant within peoples search results but most importantly, if I’m not giving people the content they want in the manner they prefer, I’m really just creating more work for them when in reality… all they really want to do is consume our “shit”.

  • http://www.moneyblog.com/ Paul Rubillo

    Money! You nailed it GaryV, have been nailing it, and there is no doubt, the separation factor as it relates to effort and persistence will leave many way behind!

  • jon_mitchell_jackson

    Sharing good content, in the proper context, is one of the most important things we do at our law firm. It’s a daily project. I was going to use the word “effort” but it’s not really an effort. It’s just part of our daily business and the best part is, we enjoy doing it. Also sharing a daily “Legal Tip of the Day” on Vine and Instagram which is a blast. Can’t wait to include Snapchat into the mix :-)

  • http://adpulp.com/ David Burn

    Gary, multi-million dollar brands don’t know what it means to be a media company, so I don’t expect individuals to fare much better when it comes to this. The phrase needs to fade. What every company and every individual has, is an opportunity to make compelling media.

    • Eleanor

      The elite have gone too far in trying to secure the future for themselves. The tides have turned and the moon has gone red in 2014

  • Athar Afzal

    You are perfectly right Gary – it’s about GREAT, INSPIRING, AND BENEFICIAL content to your target audience – that’s the biggest barrier to entry – but if you work towards it you’ll get it!

  • bradhines

    Great thoughts Gary. We are all media companies, in this is precisely why it is so hard to be relevant. So I’d add that on top of that, you need to be smart, and leverage your efforts where ever possible. In social media, that might mean having a written plan, using tools, and measuring your success and re-calibrating on the fly. There is a science to social media too I tell clients, as well as an art! : D

  • http://jasoncurlee.me/ Jason Curlee

    Totally NAILED it Gary.

  • http://www.sayitsocial.com/author/leon/ Leon McLean

    Content is King. Context is God.

    This is nothing new, Gary does a great job of promoting its urgency in today’s world where there is an overwhelming surplus of content. Here’s Bill Gates’ 1996 POV on why “Content Is King” http://www.craigbailey.net/content-is-king-by-bill-gates/

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