3 Insights To Create Instagram Content In 2020

You don’t need a giant team or resources to start producing Instagram content.

In this blog post, I break down some insights on how you can get to a place where you’re producing more volume of contextual content (aka content that takes into account the nuances of the platform) for Instagram without posting just for the sake of posting.

1. Turn tweets into Instagram posts

One way to increase your quantity of Instagram posts is by repurposing your tweets.

You can take a tweet that got more engagement than average on your Twitter account or a tweet that you feel strongly about, and turn it into an Instagram post using just your phone.

Once you have a tweet picked out, screenshot it.

Then, crop it:

Then post it!

See how the extra text around the tweet was cropped out? That was done to make the picture more contextual to an Instagram world (more on “contextual content” and what it means at the end of this article).

It’s not hard to make, and you could post in different platforms even outside of Instagram – like Facebook or LinkedIn.

2. Use your Notes App

Another insight is to use your notes app (or any notepad app on your phone) to write copy and screenshot it for a post.

Start by opening up a notepad app on your phone. On the iPhone notes app, you have the ability to type or draw out your thoughts.

Write out long form copy recapping your day, a thought you had, or something you feel strongly about.

Then, screenshot and post!

You could also post it on other channels too, like LinkedIn or Facebook.

3. Design quote graphics

If you have design skills or have someone on your team who does, you can create designed versions of quotes you’re passionate about.

You could layer the quote over a picture of yourself for branding, or you could keep it ridiculously simple – with text on a white background with your logo.

There are a ton of free stock sites that you can use if you don’t have your own pictures – like Unsplash, Freepik, etc.

What it means to make your content “contextual”

Contextual content means producing and publishing content that’s built for the platform.

For example, I made the move to censor my video content on LinkedIn after spending several months reading the comments. It felt like it was the right move for the community there.

My content on Instagram is more applicable to a broader, more casual audience. When I can, I’ll add long copy to supplement the post and add context.

On Twitter, I’ll have copy that’s shorter (obviously limited by the character limit) and very casual content.

For more content insights, check out my full 270-page free slide deck: How To Create 64 Pieces Of Content In A Day