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I honestly think some people are still confused about me. I think there are still people out there who think I’m just a “social media guy” or some kind of “marketing guru” type who charges money for seminars and doesn’t do real work.

Well I have news for you. Before Twitter, before YouTube, before I started to make any content, do you know what I did? I took my family liquor store and grew it into a $60M wine empire. And these days? I’m running a 500-person digital agency in the heart of NYC.

Still confused? Here are some videos to un-confuse you.

Company Culture & My New Book

The Easy Way to Find Great Employees

What Was Wine Library’s Biggest Business Shift?

Work Harder and Work Faster

What’s the Hardest Obstacle You’ve Faced in the Past Five Years?