How to Build a REAL Business, Not a Toy

We’ve been living in a complete false reality in startup land these last 5 years. Everybody thinks that just because they build a product something magical is just going to happen. IT DOESN’T WORK LIKE THAT. You need to be a practitioner. You need to be in the trenches day-in and day-out so that when things do hit the fan (because they will), you’ll be prepared and you’ll persevere.

We’re in a very interesting time these days. There’s a funny little bubble surrounding our community and there’s no telling what’ll be in 3-4 years from now. But, if history has anything to show for, there’s a very good possibility that the money will dry up and only those that have been in the trenches and have worked through the non-glamorous stuff will make it out alive — Mainly because they’ve built an actual business, and not a toy.