#AskGaryVee Episode 39: Facebook Organic Reach, Dating in NYC, and Being a Leader

#QOTD: How bad you want to work at VaynerMedia?

00:51: With Facebook reach continuing to decline, do you see a role for organic posts as an ‘always on’ strategy or should everything be promoted? How much reach is enough to justify the effort in creating these assets?
04:19: What dating advice would you give to a single 20-something girl in NYC?
08:22: At what point is a campaign ownable by merely being the first brand of its kind to do something (in a sense being the “first mover”)?
11:30: What’s the most important thing you’ve learned while Vayner has grown as a company (from coast to coast) and how does a company successfully scale?
14:57: What kind of advice would you give people who are transitioning from the do-ers to the leaders and managers of a team?

#LINKS
https://twitter.com/glandauer
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https://twitter.com/JamesSpector
https://twitter.com/AimeeRancer
https://www.teepublic.com/t-shirt/852…
https://vaynermedia.com/careers

The transition from being a “doer” to becoming a leader can be very difficult. Quite frankly, it scares the crap out of me. It’s hard to go from “execution-mode” to then becoming a manager of a team. These are two very different things that can cause some issues if not handled properly.

When you’re a leader, you have to be the bigger man/woman in any given situation. You can’t simply impose your will because you’re now the “boss.” A leader listens. They swallow their pride and work to make sure the team is executing as needed. A leader needs to empower those around them to do their jobs but they also need to be able to take the hit, and eat crap, because things won’t always be easy, and at the end of the day, they’re the ones leading the charge.

I firmly believe that the transition from doer to leader is the same as the transition from leveraging your EQ rather than your IQ. Leaders need to listen and empower their team to become leaders themselves and take ownership of the work they’re given. Leaders need to understand who they are as a person and relay that emotional understanding to those around them. As I’ve said many times before, it all boils down to self-esteem and self-awareness. If you can understand who you truly are as a person, and as a leader, then you’ll be able to instill the same understanding in the team around you.