#QOTD: What’s your Instagram handle?
02:01 – My husband is a “big picture” kind of guy, but so is his wish list. Any advice on xmas shopping for this type?
04:03 – What keeps you up at night?
05:34 – If you had a 7 acre vineyard how would you sell lots of wine? how would you do things differently compared to all the other vineyards out there?
09:23 – Should all young companies have a sleeper website as a strategy to not let the competition know how big you are getting, or will it hurt the brand?
11:44 -Why are you moving a bunch of energy to Instagram 2015?
Look, when VaynerMedia was in its earlier days, our website was garbage. It almost looked as if we were going out of business and I know that. That’s on me. At that point in time I didn’t think we needed to showcase the work we were doing, or the clients we working on, or any accolades we could have showed off. We just needed to focus. The point here is that everything I do, and everything that you do, needs to have strategy behind it. The strategy at the time for us was to stay low and be quiet, and focus on what we were doing internally and focus on the energy that we needed to create to build an incredible business. So that’s what we did — BUT, that doesn’t mean that’s what you need to do. It all boils down to strategy and the mission at hand, so that’s what you should be focusing your energy on.
Look, we were put in a peculiar position. I had my own personal brand and people knew me as this “social media guy.” To be honest, I had plenty of doubters who thought I was just going to snake my way into getting clients without have a substantial business to back it. Well — THEY WERE WRONG. I’ve proved my worth through and through and a lot of that had to do with the strategy I employed, the team I built around me, and the ways we’ve executed our excellence in this space.
The actions that you put out to the world need to replicate the mission you’ve set out to capitalize on. This isn’t a one-size-fits-all game. You need to understand what you’re looking to do and do whatever it takes to get that done. Period.