When was the last time you paid attention to a TV commercial?
A while ago, right? Right. People just DON’T want to sit through those ads any more. But for me, there is a bigger lesson here, and a huge business tactic to be learned.
See, a lot of people have been talking about something called the “second screen”. They talk about people watching television with their phone out, and the funny thing is they refer to the phone as the second screen.
The problem?
They’re wrong. The phone is very much the first screen now. The TV has become the second screen.
Think about it. As soon as an ad comes on TV, people pick up their phones. And that’s assuming they’re even watching TV at all. It’s all about streaming online now, through Hulu or Netflix or HBO Go. But I’m guessing that even while streaming, when the ad comes on, people still pick up their phone.
So, people aren’t watching TV. They’re looking at their phones. But what if I told you it’s more than TV that’s being affected? Well, IT IS. The in-store experience is shifting as well.
A few months ago, I noticed someone in a supermarket go from one aisle to the other, while looking at their phone the whole time. They went around the endcap display and didn’t even look up. Brands play a crap load of money for those spots. It’s the best spot in the store. SUPPOSEDLY. Maybe not so much any more, huh?
Same goes in other places of the store. Think about those little gum racks on at checkout that are supposed to entice you make an impulse buy. They’re sitting there saying “Oooh maybe just one piece of chocolate as you leave the store!” Not anymore they’re not. Because what are people doing as they wait in line now? You know what I’m going to say.
All of this brings me to the amazing possibilities that smartphones bring to a retail situation. There are SO MANY apps now that will geolocate shoppers in the store and send them messaging promoting a coupon or a deal of the day. That’s “second screen” (ie first screen) shopping in real time, and I’m big on it. Sure, people might not want to be annoyed on their phone, but I’m sure plenty of people in Best Buy, Wal-Mart, or Target wouldn’t mind getting a quick notification offering them a sweet deal. Or maybe they’re in their Twitter stream, using the app, and they come across a promoted tweet from your brand that you pushed out at optimum shopping hours.
See what I’m getting at? Meet the people where they already are. Don’t try to bring them to you. This isn’t even getting into something like Apple Pay, and the future of that side of things. I’m thinking about all of this for Wine Library. As I get back into that world more, the thought of walking into the store and getting content is very exciting.
Second screen shopping is a very big deal. Although now that I think about it, shouldn’t we should really be calling it shopping?
You just can’t ignore the importance of the phone in consumer’s day-to-day lives. The smartphone as we know it isn’t going anywhere, so THAT’S where you need to meet your consumers and fans. People are paying attention to it more than anything else. Listen and learn. Understand their schedules. Make time to get to know what stresses them out, what they need. And then give them that. Use it. Get in there and sell your shit.
пин ап казино http://pinupkz.tech/# пин ап
пинап кз
http://pinupkz.tech/# пин ап
http://pinupaz.bid/# pin up
pin up azerbaijan pin up casino pin-up casino giris
пин ап казино http://pinupaz.bid/# pin-up oyunu
pin up казино
pin up casino guncel giris pin up giris pin up aviator
пин ап кз http://pinupturkey.pro/# pin-up bonanza
пин ап казино
pin up: пин ап казино – пин ап вход
https://amoxil.llc/# amoxicillin 500 mg
neurontin brand name in india order gabapentin purchase neurontin online
amoxicillin 500 mg without a prescription: amoxil best price – where can you get amoxicillin
https://amoxil.llc/# amoxicillin from canada
https://gabapentin.auction/# neurontin 2018
buy cheap neurontin cheapest gabapentin neurontin 300mg tablet cost
https://semaglutide.win/# rybelsus price
buy rybelsus: cheap Rybelsus 14 mg – Rybelsus 14 mg
https://stromectol.agency/# order minocycline 50 mg online
buy zithromax 500mg online
http://stromectol.agency/# stromectol 3 mg
https://zithromax.company/# zithromax 250
zithromax purchase online zithromax for sale zithromax capsules price
zithromax cost australia: buy zithromax z-pak online – zithromax over the counter uk
http://zithromax.company/# zithromax online
zithromax online australia
stromectol pill for humans stromectol price minocycline 50 mg tablets
ivermectin lotion 0.5: stromectol price – ivermectin 6 mg tablets
https://zithromax.company/# how to get zithromax
https://amoxil.llc/# amoxicillin 500mg cost
zithromax online usa no prescription
ivermectin price canada stromectol best price ivermectin 1%
https://gabapentin.auction/# neurontin buy from canada
semaglutide: rybelsus cost – Rybelsus 14 mg
https://zithromax.company/# zithromax cost australia
zithromax prescription in canada
https://semaglutide.win/# rybelsus price
https://zithromax.company/# zithromax for sale cheap
cost of amoxicillin prescription amoxil best price amoxicillin 800 mg price
buy semaglutide online: Rybelsus 14 mg price – rybelsus generic
https://gabapentin.auction/# neurontin 100mg
https://semaglutide.win/# rybelsus
can you buy zithromax over the counter
buy neurontin gabapentin price can i buy neurontin over the counter
https://zithromax.company/# zithromax cost uk
https://gabapentin.auction/# neurontin 900 mg
32 neurontin: gabapentin price – neurontin cost generic
http://stromectol.agency/# stromectol lotion
zithromax buy online no prescription
ivermectin human stromectol price ivermectin cream cost
http://amoxil.llc/# amoxicillin 500 mg price
where to get zithromax: generic zithromax azithromycin – zithromax cost
https://amoxil.llc/# where can i buy amoxicillin over the counter
can you buy zithromax online
http://gabapentin.auction/# cost of neurontin 800 mg
Semaglutide pharmacy price semaglutide Rybelsus 7mg
where to buy stromectol: order stromectol – stromectol tablets
http://amoxil.llc/# buy amoxicillin online mexico
zithromax 500 mg lowest price pharmacy online
generic zithromax online paypal zithromax best price zithromax capsules australia
https://amoxil.llc/# rexall pharmacy amoxicillin 500mg
average cost of generic zithromax: buy zithromax without prescription online – generic zithromax 500mg india
http://gabapentin.auction/# neurontin 300 mg
https://gabapentin.auction/# neurontin generic south africa
zithromax z-pak price without insurance
amoxicillin 500 capsule amoxicillin online without prescription amoxicillin buy canada
buy rybelsus: Rybelsus 7mg – rybelsus price
http://zithromax.company/# zithromax 250
zithromax
https://gabapentin.auction/# neurontin uk
buy ivermectin canada stromectol price ivermectin 5
drug prices comparison http://mexicanpharm24.pro/# mexican pharmaceuticals online
the canadian drugstore: how to cure ed naturally – best ed pills
top online pharmacy india reputable indian online pharmacy best online pharmacy india
mexico pharmacies prescription drugs: mexican pharmaceuticals online – medicine in mexico pharmacies
https://indianpharmdelivery.com/# Online medicine order
india pharmacy mail order
buy prescription drugs without doctor http://mexicanpharm24.pro/# п»їbest mexican online pharmacies
ed solutions cause of ed can ed be reversed
ed drugs: ed pumps – errectile disfunction
purple pharmacy mexico price list: reputable mexican pharmacies online – medication from mexico pharmacy
best ed pills online ed pills otc prescription drugs without doctor approval
mail order pharmacy india: india pharmacy mail order – world pharmacy india
http://mexicanpharm24.pro/# mexican online pharmacies prescription drugs
Online medicine order
prescription drugs online without doctor: erectional dysfunction – best medicine for ed
best online pharmacies in mexico mexico drug stores pharmacies mexican pharmaceuticals online
mexico drug stores pharmacies: reputable mexican pharmacies online – п»їbest mexican online pharmacies
medication for ed: canadian online pharmacy – erectile dysfunction medication
https://indianpharmdelivery.com/# Online medicine home delivery
reputable indian online pharmacy
canadian drug: medicine erectile dysfunction – best over the counter ed pills
indianpharmacy com: indian pharmacy paypal – buy medicines online in india
ed medication online canadian drug prices cheap ed drugs
buy prescription drugs from canada cheap http://drugs24.pro/# best male enhancement pills
http://drugs24.pro/# help with ed
п»їlegitimate online pharmacies india
mexican rx online mexican online pharmacies prescription drugs best online pharmacies in mexico
over the counter erectile dysfunction pills https://mexicanpharm24.pro/# buying from online mexican pharmacy
http://indianpharmdelivery.com/# indian pharmacy
indianpharmacy com
how to overcome ed naturally http://indianpharmdelivery.com/# india pharmacy
https://stromectol1st.shop/# stromectol for sale
buy generic ed pills online
paxlovid pharmacy: Paxlovid buy online – paxlovid generic
https://stromectol1st.shop/# minocycline brand name
indian pharmacy
Paxlovid buy online shop Paxlovid buy online
https://paxlovid1st.shop/# Paxlovid over the counter
is ed reversible
stromectol 6 mg dosage: cheapest stromectol – ivermectin 3mg tab
http://stromectol1st.shop/# ivermectin lice
ed meds online
Semaglutide pharmacy price semaglutide Semaglutide pharmacy price
paxlovid for sale: paxlovid shop – paxlovid pharmacy
paxlovid pill paxlovid price buy paxlovid online
Cost of Plavix on Medicare: check clopidogrel pro – Cost of Plavix without insurance
http://stromectol1st.shop/# minocycline 50 mg without a doctor
buy prescription drugs from india
https://rybelsus.icu/# Semaglutide pharmacy price
pet antibiotics without vet prescription
paxlovid for sale paxlovid 1st paxlovid india
buy Clopidogrel over the counter: plavix medication – Clopidogrel 75 MG price
http://rybelsus.icu/# order Rybelsus
how to fix ed
paxlovid pill paxlovid price paxlovid pill
buy plavix: check clopidogrel pro – buy plavix
paxlovid for sale paxlovid 1st paxlovid pill
https://stromectol1st.shop/# price of stromectol
indianpharmacy com
price of ivermectin: stromectol shop – cost for ivermectin 3mg
http://paxlovid1st.shop/# paxlovid generic
best ed drugs
paxlovid cost without insurance paxlovid price paxlovid buy
rybelsus.icu: good price – buy semaglutide online
http://stromectol1st.shop/# ivermectin 1%cream
п»їlegitimate online pharmacies india
rybelsus price rybelsus cost order Rybelsus
paxlovid price: paxlovid shop – Paxlovid buy online
ivermectin oral solution stromectol 1st minocycline 100 mg otc
http://stromectol1st.shop/# buy minocycline 100 mg otc
indianpharmacy com
more: good price – cheaper
п»їpaxlovid shop paxlovid generic
пин ап пин ап казино вход пин ап
pin up 306: pinup az – pin-up casino giris
https://1winbrasil.win/# pin-up
пинап казино
pin up kz: пинап кз – пин ап казино вход
пин ап: пин ап – пинап кз
пинап зеркало пин ап официальный сайт пин ап
пин ап зеркало: пин ап официальный сайт – пин ап официальный сайт
canl? casino: h?zl? casino – slot casino siteleri
https://1winindia.tech/# пин ап казино
пин ап казино
cazino guvenilir casino siteleri casino siteleri
h?zl? casino: slot casino siteleri – h?zl? casino
slot casino siteleri: casino siteleri – canl? casino
http://1wintr.fun/# casino siteleri
pin up
1хставка: 1xbet скачать – 1xbet официальный сайт
пин ап вход пин ап вход пин ап официальный сайт
casino siteleri: casino sitesi – dunyan?n en iyi casino siteleri
https://1winindia.tech/# пин ап кз
пин ап казино
пинап пинап казино пинап кз
pin up kz: пинап казино – pin up
пин ап вход: пин ап вход – пин ап
https://1winbrasil.win/# pin up casino
пин ап
pin up azerbaycan: pin-up casino giris – pin up azerbaycan
пин ап вход: пин ап официальный сайт – пин ап
h?zl? casino cazino en iyi casino siteleri
https://1wintr.fun/# slot casino siteleri
пинап казино
пин ап вход: пин ап официальный сайт – пинап зеркало
пин ап вход: пин ап вход – пин ап зеркало
casino oyunlar?: canl? casino – casino oyunlar?
http://drugs1st.store/# best ed pills
buy prescription drugs from india: best india pharmacy – mail order pharmacy india
https://indianpharm1st.com/# world pharmacy india
mexico drug stores pharmacies purple pharmacy mexico price list best online pharmacies in mexico
mexico drug stores pharmacies: mexican rx online – mexican rx online
https://mexicanpharm1st.com/# mexican mail order pharmacies
best ed pills: buy ed pills – pills erectile dysfunction
buy generic ed pills online dog antibiotics without vet prescription best erection pills
http://mexicanpharm1st.com/# pharmacies in mexico that ship to usa
buy medicines online in india: indian pharmacy online – indian pharmacy
http://indianpharm1st.com/# top online pharmacy india
how to get prescription drugs without doctor ed pills that really work vacuum pump for ed
buy prescription drugs from india: indianpharmacy com – india pharmacy mail order
https://indianpharm1st.com/# india online pharmacy
mexican online pharmacies prescription drugs: mexican drugstore online – buying from online mexican pharmacy
https://biznes-fabrika.kz/# пинап казино
sweet bonanza: sweet bonanza nas?l oynan?r – sweetbonanzatrpro
https://sweetbonanzatr.pro/# sweet bonanza oyna
pin up casino
sweetbonanzatr.pro sweetbonanzatrpro sweet bonanza
http://sweetbonanzatr.pro/# sweet bonanza nas?l oynan?r
пинко: пин ап – бонусы пин ап
https://biznes-fabrika.kz/# пин ап казино онлайн
pin up win
пин ап казино: Пин Ап Казино Официальный Сайт – пин ап 634
https://sweetbonanzatr.pro/# sweet bonanza
pin-up pin up casino pinup az
пинко: pinco – пин ап казино
http://pinupzerkalo.fun/# pinco
pin up zerkalo
пин ап вход пин ап казино Официальный Сайт
pin up azerbaycan: pinup-az bid – pinup az
Пин Ап Казино Официальный Сайт: пин ап казино онлайн – пин ап казино онлайн
http://pinupzerkalo.fun/# пин ап зеркало
http://pinup-az.bid/# pinup
pinup bet and casino
sweet bonanza nas?l oynan?r sweetbonanzatr.pro sweet bonanza oyna
pin-up: pinup az – pin up
https://pinupzerkalo.fun/# pin up zerkalo
pin up casino
https://biznes-fabrika.kz/# пин ап 634
пин ап казино Пин Ап Казахстан пинап
http://pinup-az.bid/# pin up azerbaycan
pin up casino
http://semaglutide.ink/# Regenerative Medicine
https://amoxil1st.shop/# Compare Prices
Visit store: paxlovid price – Visit store
https://paxlovid1st.store/# see a healthcare provider
https://paxlovid1st.store/# see a healthcare provider
top-rated pills: amoxil – buy amoxil online
Urgent Specialists: semaglutide online – Regenerative Medicine
https://amoxil1st.shop/# Compare Prices
good price: stromectol online – stromectol online
Visit store: paxlovid store – paxlovid store
male dysfunction treatment http://mexicanpharm24.cheap/# medication from mexico pharmacy
canadian pharmacy online: cheap prescription drugs – ed men
https://mexicanpharm24.cheap/# mexico drug stores pharmacies
tadalafil without a doctor’s prescription
best ed pills at gnc http://pharm24.pro/# muse ed drug
п»їlegitimate online pharmacies india: Best online Indian pharmacy – Online medicine home delivery
best male enhancement pills: cheap pharmacy online – prescription drugs without doctor approval