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I just want to make a statement to help marketers out there. It’s a definitive statement, so get ready.


If you are targeting 13-20 year-olds I just want to clarify it for you right now. The only things they give a crap about for storytelling platforms are Instagram, Snapchat and Vine. This is not a Facebook/Twitter conversation for that demo. So you’re just learning about Facebook and Twitter and it’s already passing you by.

Understand what’s going on there if you’re trying to reach them. See more here.

*drops the mic*