![VeeFriends: Patient Pig](https://garyvaynerchuk.com/wp-content/uploads/2024/06/Patient-Pig_VeeFriends.png)
![VeeFriends: Eager Eagle](https://garyvaynerchuk.com/wp-content/uploads/2024/06/Eager-Eagle_VeeFriends.png)
For me, the way to instill company culture is through dictatorship. I am the head of HR as much as I’m the CEO. I’m putting in that work now so
that in 10 years when VaynerMedia is a 5000 person company, that culture will be strong enough to live on.