The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places…
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One of the things I find fascinating is that anytime I talk about Snapchat and, more increasingly, musical.ly, people always say, “It’s a fad. It won’t be here in 6…
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I spent all day Snapchatting in Vegas yesterday at CES, in my hotel room, during meetings and in between breaks. I was storytelling and providing value to my followers on…
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THE BUCKET IS BACK, BABY! #QOTD's 1. Have you watched a piece of my content more than once? 2. Did you think I was a bullshit marketer & have I…
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Attentions are changing, and the value of traditional marketing is diminishing. If you don't tell your story in a way that people will absorb, you might as well not be…
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