A few years ago, I was in a meeting with a very conservative CMO. And boy, was she grilling me. (more…)
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It shocks me that so many people still fundamentally misunderstand YouTube. They look at my show, and they ask me things like “wait why aren’t you monetizing? Where’s the ROI?…
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The ROI of Social Media If you're in the business of social media marketing, I'm willing to bet you get asked about social media ROI about every ten minutes. I…
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Look, I know I'm always the first person to say engaging with existing conversations on Facebook and Twitter is a great idea. Getting your brand out there by riding existing…
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