The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can’t say numbers don’t matter, but the value everyone places…
Unlike Snapchat, Twitter was never really about catering to younger demographics. In the early days, Snapchat was all about creating secret, one-on-one conversations that couldn’t be traced by parents. Twitter,…
Today, Facebook opens up Instant Articles to all publishers. If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS…
Instagram has been all over the internet lately with headlines talking about its new algorithm. And you’ve probably seen a bunch of opportunists in your Instagram feed over the last…
It’s no secret that we are living in an era where everybody is a media company. This is something I have said time and time again, and I will continue…
Over the last half decade, I’ve realized that one of my biggest skills is my ability to outmarket the market. Another way to put this is just to market in…
As I'm sure all of you know, Snapchat released an update this week with two core components. 1. A new set of facial-recognition-based selfie filters, (like the rainbow mouth above)…