Traditional advertising has done one thing really, really well over the past 70 years. It’s stolen attention. What I mean by that is, advertising was created to take time away…
What’s good, Vaynernation?! When Tesla dropped a tequila, it made all the sense in the world to me. As many of you know, I’ve been talking about brand expansion (in…
What’s up VaynerNation! Some of you may have a craving for Ocean Spray right now? Why? Because you watched one of the most successful commercials of all time--and you probably…
What’s up VaynerNation! Many emerging entrepreneurs understand one thing: they need to build a brand. A business is much more than the goods and/or services you provide. Your business is…
Recently, LinkedIn has updated their platform to include a stories feature. It’s just like Instagram, Facebook, or Snapchat--only completely different. LinkedIn has contextualized the feature for their audience, taking cues…
Following your dreams always seems like a risk. As time grows increasingly uncertain, fulfilling a lifelong passion and pursuing a long held goal may feel frivolous or selfish. However, such…
I know there’s a wide variety of people who read this blog. It’s similar to my audience from the Marketing For The Now series; we have everyone from second year…
The term “micro content” is something I started using three or four years ago. The notion was: content made specifically for the platform. You know, the videos, the pictures, the…