What’s good, Vaynernation?! When Tesla dropped a tequila, it made all the sense in the world to me. As many of you know, I’ve been talking about brand expansion (in…
What’s up VaynerNation! Some of you may have a craving for Ocean Spray right now? Why? Because you watched one of the most successful commercials of all time--and you probably…
What’s up VaynerNation! Many emerging entrepreneurs understand one thing: they need to build a brand. A business is much more than the goods and/or services you provide. Your business is…
Recently, LinkedIn has updated their platform to include a stories feature. It’s just like Instagram, Facebook, or Snapchat--only completely different. LinkedIn has contextualized the feature for their audience, taking cues…
Following your dreams always seems like a risk. As time grows increasingly uncertain, fulfilling a lifelong passion and pursuing a long held goal may feel frivolous or selfish. However, such…
I know there’s a wide variety of people who read this blog. It’s similar to my audience from the Marketing For The Now series; we have everyone from second year…
The term “micro content” is something I started using three or four years ago. The notion was: content made specifically for the platform. You know, the videos, the pictures, the…
As a leader in the marketing world, Gary’s typically a “first mover” when it comes to the platforms he’s on, marketing strategies he implements, and even the words he uses.…
Out of all the terms CEO and media magnate Gary Vaynerchuk has coined, underpriced attention may be the least understood. Gary speaks about this all of the time, yet there…