So I posted a LinkedIn Article the other day about Snapchat, and I got a series of comments stemming from me talking about the “old, out-of-touch white guy.” That was me, really. I was talking about guys like me and being out-of-touch and not cool.
I just want to make a statement to help marketers out there. It’s a definitive statement, so get ready.
If you are targeting 13-20 year-olds I just want to clarify it for you right now. The only things they give a crap about for storytelling platforms are Instagram, Snapchat and Vine. This is not a Facebook/Twitter conversation for that demo. So you’re just learning about Facebook and Twitter and it’s already passing you by.
Understand what’s going on there if you’re trying to reach them.
*drops the mic*