twitter

Ride the Hashtag, Don't Create it!

Ride the Hashtag, Don’t Create it.

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News Alert: You’re not single-handedly getting a hashtag to trend on Twitter unless you’re the Biebs, or some up-and-coming hip-hop artist who is completely dominating already. On the flip side, your ability to pay attention to what’s going on and jump into it, over-indexing the performance of a normal tweet, is pretty consistent even for people who are somewhat average social media users.

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There are 37 people here. Does that look negligible?

It’s Not About the Numbers.

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Even with all the talk about how we’ve embraced new media, people are still looking at the fundamental human elements of it in old-school terms and absolute numbers.

The scale of impressions, or the scale of followers is simply not the end game anymore. Sure it’s a part of the equation, but to give that idea so much stock is just ludicrous and totally misses the point of what makes a platform like Twitter so incredibly unique.

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Mind Your Manners

Posted by | Classics, Uncategorized, Video | No Comments

A lot of people are starting to understand the real line in the sand between what Facebook and Twitter can do and what other social networks and platforms can do. And really Facebook is so robust with customizable fan pages there is so much more flexibility to story tell. But what is very powerful about Twitter and other platforms and even leaving comments on your blog I think that brands have completely lost touch or more importantly people have underestimated the value of saying “thank you” and “you’re welcome.” Showing people comments on twitter and then watching these brand people look at me and say “what do you do with that?” you say “thank you.” The power of thank you and…

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How Will Twitter Monetize?

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If you don’t understand that search.twitter.com is the single most important website, then you are a clown. Search.twitter is now arguably the most important website for any business. If you are a business, let’s say you are in the soup business, and your not typing in soup and then searching and then seeing the pulse of soup in society then you are completely missing the boat. No matter what your business is, you need to be searching this. If you don’t think that all these search results are soon be accompanied on this little right side with an ad words type system by twitter, then you are not paying attention to smart business people. To me on this date, search.twitter.com is the most important and most potentially…

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Don’t Listen to Anyone, Listen to Everyone

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Two things definitely: 1) Always search what’s going on about yourself because you want to get a pulse of what people think. I think you shouldn’t care about what anyone thinks I think you should care about what everybody thinks. And number two, I think that it is very important to always, always, always interact and respect people’s feelings and counter them like what I am doing on garyvaynerchuk.com. I think it is very important for a lot of people who feel like they are introverts and don’t have enough charisma or whatever the heck they think that they should know that there are plenty of people who will respect and appreciate their style a lot more than my style. But I think what we should really do is get out…

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