Guys this one got real. I honestly think this keynote in Philly set the benchmark for my new generation of talks. Check it out and let me know what you think!
People are not taking Twitter seriously. They don’t realize that all the characteristics that we like in people are just as attractive on social media.
Twitter stream is busy. Really busy. Like inasnely, obnoxiously busy. So if you want to get noticed, you need to be strategic about posting your tweets. Throwing the same link up a couple of times over the course of the day may FEEL spammy, but I promise you, nobody is going to notice.
The tools are in play for everybody. You think only the good guys can use them? It’s now up to us to use the tools smartly. The flipside of all these platforms is that they’re giving us access to unprecedented amounts of data which could potentially be used for good.
News Alert: You’re not single-handedly getting a hashtag to trend on Twitter unless you’re the Biebs, or some up-and-coming hip-hop artist who is completely dominating already. On the flip side, your ability to pay attention to what’s going on and jump into it, over-indexing the performance of a normal tweet, is pretty consistent even for people who are somewhat average social media users.
Even with all the talk about how we’ve embraced new media, people are still looking at the fundamental human elements of it in old-school terms and absolute numbers.
The scale of impressions, or the scale of followers is simply not the end game anymore. Sure it’s a part of the equation, but to give that idea so much stock is just ludicrous and totally misses the point of what makes a platform like Twitter so incredibly unique.