rant

A Q&A Where I Really Cut Loose

Posted by | Business, Video | 4 Comments

This one was awesome. I went on a tear about how boardroom politics are bullshit, how business schools are hopelessly unprepared, how being a junior brand manager sucks, and the ONE THING that brand marketers can do to help themselves. This one is really worth watching. Let me know what you think in the comments.

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There are 37 people here. Does that look negligible?

It’s Not About the Numbers.

Posted by | Uncategorized | 18 Comments

Even with all the talk about how we’ve embraced new media, people are still looking at the fundamental human elements of it in old-school terms and absolute numbers.

The scale of impressions, or the scale of followers is simply not the end game anymore. Sure it’s a part of the equation, but to give that idea so much stock is just ludicrous and totally misses the point of what makes a platform like Twitter so incredibly unique.

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Always Finish Things Off

Posted by | Motivational, Uncategorized, Video | 3 Comments

I was up 5-2 in a tennis match today and it was Love-30 – he was serving. And I lost 7-5.

Two days ago, I was playing AJ in corn-hole. I was up 13-0 in a game to 15 in the third game of a three game series. And he came back and won.

These two comebacks and my lack of concentration to finish people off is totally unacceptable and crushes my soul. And now, my competitive spirit is at an all time high to never let it happen again. I am very upset. I am sorry to myself and to my family. Don’t let this happen to you. Always concentrate and finish things off.

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Practicality vs. Praying

Posted by | Classics, Uncategorized, Video | No Comments

What’s happening in 2010 is not that if you pray hard, or if you work really hard and “crush it” until 5 in the morning, that it’s going to happen. What I am talking about and what I am outrageously passionate about and what I think about on a daily basis, whether it’s consulting for my brands or it’s for you at home right now who loves the smurfs and smurfs it up. It’s not about the fact that if you work hard enough you’ll get it it’s a fact that it’s practical to have that bat. It’s like not everyone, I want to be freakin’ Mark Sanchez and be the QB of the NY Jets, but I can sit here all I want, even if I trained football all day I dont know if you see it, its not…

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Competitiveness… Good or Bad? Important?

Posted by | Classics, Uncategorized, Video | No Comments

I feel that if you don’t have somebody in your organization or company that really is built or completely driven at some level by competition, that you can’t win. That it is something that a lot of people need to consider. And for me the fact that I ripped out that article and the fact that really drove me.. and listen I know my role, I know my spot, which is I am nobody compared to most of the names there.. and so that is why I am not in the ad and I get it. But if you don’t think that still drives me, if you don’t think that ripping out that article, purely subconscious, and said “okay Audible.com, okay.” You know, thats the kind of stuff that is absolutely backbone of the success that I have. And I…

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Stop The Spam

Posted by | Classics, Uncategorized, Video | No Comments

Why do brands in any shape or form, and I’ve seen this a couple of times, think that it is a good idea to come on other fan pages in their genre and spam the wall? I haven’t wrapped my head around it. It’s not that effective for every one random lucky conversion you get you are losing 20 conversion potentials longterm and the people that hone these accounts like me, that could conceivably “biz dev” with somebody like this completely are put in a place where they are disgusted at best and they will never do business with you. I don’t know. I’ve been seeing a lot of people more and more go to Facebook pages and leave offers or deals or trying to use it to syphon traffic. I think it is a grave mistake….

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Work/Work Balance

Posted by | Classics, Uncategorized, Video | No Comments

I am making some big changes for 2010 and it’s because the reason I got to a place where I could write a book like Crush and people bought it or the fact that people want me to come and speak, I am here in Australia to speak at a conference, which by the way will be my last of 2010. I really need to start executing and I need to start learning again. I need to get smarter and the way I get smarter is by reading and living, putting my head down and executing, I need to taste it. One thing I pride myself in is the reason I come with such badass conviction every time is that I am not reading it on somebody else’s blog. I am tasting that stuff. Thats how I roll. I live it.

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