Marketing & Social Media

In today’s tech world, can you rely solely on having a great location? Absolutely not. In 1998, I thought the future of brick and mortar shops would have nothing to…

QR codes are not going to make it in the U.S. End of story. You might think that's a bit harsh of me to say, but the history has already…

To me, there is one simple way to sell sponsorships. And that is this: ask for as much as possible. I'm not kidding. You don't know what your ceiling is.…

Yesterday, we watched as hundreds of brands jumped on the#MayTheFourthBeWithYou Star Wars meme. They all wanted to trend jack the quirky holiday and use it to boost their social media…

When it comes to marketing a product on Instagram, there's a lot people looking for Instagram marketing secrets or tips, but there's really only one overarching Instagram strategy that I…

We all know how it goes: marketers ruin everything. I made a video all about it here that you should really see, but essentially, it goes like this: something new…

Earlier this month, Time reported that kids were starting to turn to Instagram to help make their college decisions. You might ask: why? Well, the better question would really be…

1. Determine which platforms your brand should be on Some may assume that from my recommendations, I want you to be on all the platforms you possibly can. But that's…

Being the first person to move into a new space is so incredibly important when it comes to marketing. Just the disproportionate value alone should be enough to convince you.…