Marketing & Social Media

Just a little over four years ago, Snapchat was supposedly just an idea that founder Evan Spiegel and friends had while in a class at Stanford. (more…)

Early in my career, when I was really entrenched working at Wine Library, my dad pulled me aside and said something that I thought was curious. (more…)

I often tell my friends and colleagues that I’m in the business of being historically correct. (more…)

I spent all day Snapchatting in Vegas yesterday at CES, in my hotel room, during meetings and in between breaks. I was storytelling and providing value to my followers on…

Yesterday I started a new content series exclusive to my Snapchat called #snapchatsecrets. Why did I do this? Because I am super excited to get serious about Snapchat in 2016.…

A few years ago, I was in a meeting with a very conservative CMO. And boy, was she grilling me. (more…)

Selling wine in August. What do I actually mean when I say that? I’ll tell you a story. (more…)

Over the last half decade, I’ve realized that one of my biggest skills is my ability to outmarket the market. Another way to put this is just to market in…

You might have heard recently that Jon Stewart signed a contract to produce a series of short-form, daily pieces of content for HBO PR. The pieces will be airing on…