Marketing & Social Media

At this point, we all know that I’m no stranger to the concept of influencer marketing. I’m hot on it. I do it, my clients do it, and I even…

A couple weeks back, Arby's put together a small tribute video to say goodbye to Jon Stewart. Maybe you saw it. Maybe you didn't. But what Arby's did was no…

So, you have the book idea. The writing is underway. Things are looking up. Maybe you even have a deal. Now, all that's left is to get the word out.…

The personal website is not dead. Not by a long shot. You might think that with all the options social media has to offer, having a website at all might…

If you've been paying attention the past year, you know that every company is becoming a media company. Period. End of story. Whatever industry you are in, you should attack…

Effective selling should be any business's number one priority. But it might not be that obvious to everyone. You might be approaching how to sell to customers the wrong way.…

Sriracha is the number one example of word of mouth advertising. Also known as word of mouth influence, it's an amazing way to get your product out there when you're…

Hey, you. Yeah you. Are you on Twitter? Let’s be real: if you’re reading this, it’s highly unlikely that you are not on Twitter. Ever notice how self proclaimed social…

The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and…