If you haven’t seen the keynote that comes before this, do yourself a favor and check it out!
00:00 – Don’t you believe that marketers have ruined Facebook dark posts, yet?
2:25 – How did you land your Instagram-resistant CEO as a client?
7:05 – Can I come up to the stage and take a #selfie with you?
8:20 – How can we recruit freight agents using social media?
9:19 – How do we authentically tell our stories when we’re marketing to lawyers?
13:14 – Where do you draw the line to use your personal brand instead of your company’s?
Guys this one got real. I honestly think this keynote in Philly set the benchmark for my new generation of talks. Check it out and let me know what you think!
Notice that I say “120 employees”? That’s right, this is a classic from 2012! But the lesson stays the same: If you’re trying to execute, sometimes you need to say “no” in order to get the right things done and make progress.
You should be thankful for each and every follower! It’s not about how to get Twitter followers, it’s about finding the best way to engage with the ones you have. I made the choice to actually sacrifice Wine Library’s business objectives, but seeing those 27 views was huge for me!
Look, it doesn’t matter how badly I want to be an NBA star, I just don’t have the natural talent. In the same way, some people need to realize that they weren’t born with the natural talent to become an A-type businessperson. Just be honest with yourself and play to your own strengths!
The only way I’ve ever marketed is around lifetime value, and percentage of total wallet spend. Yes it starts with having a great product, but it is also about being able to tell your story in the context of the world you’re living in. Some people don’t acknowledge that world. Those people don’t eat.