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Dark Posts, #Selfies, and Lawyers: A Q&A in Philly

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If you haven’t seen the keynote that comes before this, do yourself a favor and check it out!
00:00 – Don’t you believe that marketers have ruined Facebook dark posts, yet?
2:25 – How did you land your Instagram-resistant CEO as a client?
7:05 – Can I come up to the stage and take a #selfie with you?
8:20 – How can we recruit freight agents using social media?
9:19 – How do we authentically tell our stories when we’re marketing to lawyers?
13:14 – Where do you draw the line to use your personal brand instead of your company’s?

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[Full Q&A] 45 Minutes of SOLID GOLD Social Media and Business Advice

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Awesome Q&A session with The Lamppost Group in Chattanooga. Timestamps are below: 00:17 - How do I market my company on Vine and Instagram? 04:18 - How do you know which new platforms to choose? 07:05 - What was your biggest failure, and what did you learn from it? 09:49 - Where do you see wine going in the USA? 14:40 - What insights do you have on company culture and HR? 20:56 - How do I get clients to believe in the value proposition of social media, and then once I do, how do I find the right people to execute on it? 22:20 - Why do you bother doing live events like this for a relatively small audience? 23:39 - What trends do you see in K-12 education? 27:44 - What can Chattanooga do to become more a “startup…

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Marketing to Teenagers? Forget Facebook and Twitter

Posted by | Business, Video | 12 Comments

I just want to make a statement to help marketers out there. It’s a definitive statement, so get ready.
If you are targeting 13-20 year-olds I just want to clarify it for you right now. The only things they give a crap about for storytelling platforms are Instagram, Snapchat and Vine. This is not a Facebook/Twitter conversation for that demo. So you’re just learning about Facebook and Twitter and it’s already passing you by.
Understand what’s going on there if you’re trying to reach them.
*drops the mic*

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My Thoughts on Vine vs. Instagram Video

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Just the other day I was talking about “Why Not Both” when it comes to quality, quantity, and content. And today I’m making a quick little video because I feel like a lot of people are asking me questions about what happend today which was that Fast Company reported that I’m working on another agency called Grape Story to represent Vine celebrities, which is true, and then on the same day Facebook and Instagram announcing that they’re doing 15 second videos on their platform…

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