If you haven’t seen the keynote that comes before this, do yourself a favor and check it out!
00:00 – Don’t you believe that marketers have ruined Facebook dark posts, yet?
2:25 – How did you land your Instagram-resistant CEO as a client?
7:05 – Can I come up to the stage and take a #selfie with you?
8:20 – How can we recruit freight agents using social media?
9:19 – How do we authentically tell our stories when we’re marketing to lawyers?
13:14 – Where do you draw the line to use your personal brand instead of your company’s?
Guys this one got real. I honestly think this keynote in Philly set the benchmark for my new generation of talks. Check it out and let me know what you think!
Awesome Q&A session with The Lamppost Group in Chattanooga. Timestamps are below: 00:17 - How do I market my company on Vine and Instagram? 04:18 - How do you know which new platforms to choose? 07:05 - What was your biggest failure, and what did you learn from it? 09:49 - Where do you see wine going in the USA? 14:40 - What insights do you have on company culture and HR? 20:56 - How do I get clients to believe in the value proposition of social media, and then once I do, how do I find the right people to execute on it? 22:20 - Why do you bother doing live events like this for a relatively small audience? 23:39 - What trends do you see in K-12 education? 27:44 - What can Chattanooga do to become more a “startup…
How’s that for a headline? But seriously, this all comes back to the fact that we’re all media companies now. Do the work, learn the audience, produce the content, and you will see results. If you’re on this site, you already know what to do, so GET OUT THERE AND DO IT.
It’s a very attractive time to become an entrepreneur, so people assume a lot of things and decide that just because they’re coming from the Ivy League they’re qualified.
They’re not. It’s Hard.